Social media today, can’t live with, can’t live without! This is our reality today. Let’s face it; social media marketing for musicians, or holistically, marketing as a music artist is tough. Producing music, promoting upcoming songs, networking for new gigs and more so, competing for the attention of new fans.
Since musicians have a tight music schedule, one needs to make the most of their time spent on marketing worth its while.
A smart social media presence is unquestionably the best way to cultivate your fanbase and fill the space at your gigs. Moreover, if you’re needle-focused on building up your SoundCloud or other niche music platform presence, you might want to consider growing your skylines to other social platforms like Facebook, Instagram, etc.
Table of contents
- Why Social Media Marketing for Musicians is important?
- How to have a successful Social Media Optimization campaign?
- Pillars steps of SMM as Music Artists:
- What are The Benefits of Social Media Marketing for Music Artists?
- What are Social Media Strategies for Music Artists?
- What Type of content that drives most engagements for music artists?
- What are Social Media Marketing Key Elements?
- What is the process of Social Media Marketing as Music Artists in detail?
- 1. Creating an audience persona/fan persona
- 2. Goal Setting and Objectives
- 3. Budgeting
- 4. Research
- 5. Content Marketing
- 6. Engagement
- 7. Promotion and Advertising
- 8. Measurement and Analytics
- How to revamp the look and feel of your social handles for effective social media marketing as music artists?
- Look and Tone of Your Brand
- What is the best time to post on Facebook for music artists?
- What is the best time to post on Twitter for music artists?
- What is the best time to post on Instagram for music artists?
- What are the pros of social media marketing for music artists?
- What are the cons of social media marketing for music artists?
- What are the tips to a successful social media marketing strategy for music artists?
You ask how so?
Your fans are likely to be glued to social media, irrespective of their age. In fact, Instagram recently passed a billion active users, whereas Facebook boasts of two billion daily active users. These numbers blow the likes of niche music portals like SoundCloud and Bandcamp.
Furthermore, did you know that YouTube is precisely the most popular music streaming portal right now, beating Apple Music and Spotify? Therefore, YouTube optimization becomes even more vital for your social media marketing strategy.
Making sure that you know how to promote music on social media especially YouTube can help guarantee your visibility on the best of channels. This is done by the proper usage of social media marketing strategies as well as various internet marketing strategies for musicians.
SMM or Social media marketing is well-defined by Tech Target as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.”
Why Social Media Marketing for Musicians is important?
Social media marketing for musicians is vital since it allows the permeability of direct feedback from potential and existing fans. With the click of a button, fans can reach out and connect with your music. Additionally, SMO also boosts its presence and online reputation in a wide array of digital communities.
When executed correctly, an SMM campaign can lead to the experience of a stronger brand presence and visibility, as well as improved brand retention among their target demographics. What’s more, it also increases the company’s trust rating as the brand is thereby recommended not only by paid endorsers but also by previous customers.
Think of it this way: SEO puts your company on top of search engine results pages. SMO transforms your brand into a top-of-mind solution for your products, particularly when your target demographics are scouring social media for an answer.
How to have a successful Social Media Optimization campaign?
Unfortunately, strategies for social media optimization as music artists is not something that can fit in the cookie-cutter method, i.e., the same approach cannot always be used. To add to that, it frequently requires trial and testing, paying particular attention to your assets and weaknesses.
Basically, the gaps are strengthened, and the strengths are displayed on social media for all to see.
Yet, an apparently standard narrative among SMO experts is that music artists should learn how to engage their audiences, particularly in prominent social networking sites. They should also learn how to curate relevant and timely industry news so that they would be considered as authorities for their industries.
Pillars steps of SMM as Music Artists:
- Know your target audience
- Know their online behavior
- Know their needs from your music
- Know the social circles they are active in
- Know what your competitors are doing on social media platforms
- Create your social media pages
- Create your online network
- Create your online content flow
- Create a fan following
- Create a brand image for the target audience
- Create brand by joining relevant groups on social handles
- Engage with trust-building
- Engage by awareness
- Engage with storytelling and facts
- Engage by quick responses.
- Engage by reaching out to the community.
- Convert them into fans with
- Convert into fans by reaching out to them.
- Convert into fans by sharing what they need.
- Convert into fans by keeping it innovative.
- Convert into fans with simple monitoring.
What are The Benefits of Social Media Marketing for Music Artists?
Talking of benefits of SMM for music artists, we ought to begin with the fact, as mentioned earlier, that it enhances your online reach. And it is significantly cost-efficient with a sure shot ROI. There are various social media platforms where music artists can upload quality content and build fan base. Along with that, it builds credibility for your brand. Today’s fans expect artists to have a strong social media presence. As a result of which your brand receives recognition and exposure not only locally but also internationally. This happens because fans see your brand in places more often. Hence, awareness of your brand name enhances, so does brand advocacy and brand value.
Social media facilitates direct networking with fans and contemporaries. Needless to say, it is the easiest way to network, collaborate, digital self branding and promote each other (contemporary artists) through socials. This is because people feel that you’re more approachable here.
Moreover, it waters your fan-artist relationship. It nurtures it by making them feel special with a personalized connection. Besides, it is easier to know your audience this way. Plus, it attracts more guest engagement, boosting word-of-mouth advertisement, but of course, digitally. When someone shares your content, their followers are bound to see the same. As a result, it aids in turning visitors into fans. Connecting with fans over social media handles create loyalty in them and thereupon driving repeated visits; therefore, improving fan retention.
Similarly, social media is the perfect place for instant fan feedback as it provides real-time updates. It is indeed the fastest way to understand fan preferences and share content. Likewise, it entices fans to like, comment, share, and subscribe to your page, post, or website; therefore, influencing their decision-making in your favor.
Social networking for artists aids in building their community. Since it targets a niche fanbase, testing ideas of music, music launch becomes super effective and fruitful. This is done by taking up polls to drive consensus or just regular feedback. You may as well create email sign-up forms for Facebook or share subscriber sign-up form against incentives.
All such efforts, consequently, improve your search ranking, further helping in lead generation for music artists.
What are Social Media Strategies for Music Artists?
Social media management for musicians is done by forming strategies revolve around the creation of unique and engaging content that creates a brand image known for uniqueness as its USP.
Community and influencer management with paid social media ads is a crucial segment. Under this, music artists must strategize their role modeling as such to influence a community in their favor.
Last, but not least is the reporting of insights of the effectivity of your efforts put.
What Type of content that drives most engagements for music artists?
As music artists, it is of utmost importance to know what kind of content elements drive the most amount of online traffic from your fans. Social media promotion for musicians is as significant as their song release nowadays. So, here is a break-up of distinct categories of content that drives traffic on your handles or websites.
First, content that falls under the category of entertainment. This includes memes, gig videos, giveaway, etc. which keep the fans hooked.
Secondly, inspiration content in the form of success stories, or perhaps stories of struggle. This could also encompass beautifully designed life quotes or music quotes.
The third is educational content. Informative music blogs, tips and tricks, industry research, case studies, or video training sessions fall underneath this category. Many musicians take-up informative or training webinars today. This is a great way to network with aspiring artists as well. And as they say, knowledge shared is knowledge gained.
Fourth in line is conversational forms of content like interviews or answering questionnaires, asking your fans to caption your photos, or simply guess a song. Polls (there is this amazing feature on Instagram for polls) also become an interesting segment in the conversational form of content for music artists. This also helps your audience feel important as a part of your decision-making process.
It is important to make your fanbase feel a part of your journey. Therefore, comes next, content that draws connections. Behind-the-Scenes (BTS) videos, and fan features of things they have especially done for you.
Finally, promotions; you can promote yourself by sharing fan or contemporary artist testimonials. Additionally, instrument suggestions and reviews act as a great promotional strategy, so does discount coupons.
What are Social Media Marketing Key Elements?
The elements that unite to form social media are not just social handles like Facebook, Instagram, or LinkedIn. While social media in the music industry is a term that is used commonly used to mean “anything found on Facebook, Twitter, or Instagram,” there are further valuable ways of looking at it.
For a profound understanding, let us as an alternative look at social media in terms of the activities that make social media tools particularly useful.
In this framework, social media is an assemblage of technologies that enable people to, listen, create, share, connect, amplify, and measure media content. This all generally happens in an environment free from the gatekeepers or approval processes, and platforms that require two- or multi-way communications.
As a result, five inter-related elements of social media have become available.
- Content Marketing
Besides, if we think of social media through this lens, we can more clearly assess each site.
A proper social media marketing strategy for musicians will blend all five of the above elements into a workflow to make social media marketing as music artists effective and easy.
What is the process of Social Media Marketing as Music Artists in detail?
1. Creating an audience persona/fan persona
The first result of SMM as music artists is about speaking to a niche audience base with your social posts. Moreover, unless you have an innate idea of who your target fans are, you will need to create a fan persona.
These are an in-depth look at the demographics of your fans or audience, including their interests, needs, and online behavior. Having a good idea of who your audience is will help you choose your apt social media platform.
The most important social networks for teens and young adults (in order of usage) are, as follows:
- YouTube – 85%
- Instagram – 72%
- Snapchat – 69%
- Facebook – 51%
- Twitter – 32%
- Tumblr – 9%
2. Goal Setting and Objectives
Once you know who your audience is, you will then need to identify key goals for your SMM efforts. What do you hope to achieve with your strategy?
The top goals for all social media marketing programs are:
- Brand awareness building – 74%
- Getting website traffic – 53%
- Lead generation – 41%
With your goals set, next, you need to fix, how much funds you can allot to your SMM strategy.
Your budget, allotted to SMM, will depend on many factors. You may need to get buy-in from higher-ups, or maybe your budget is limited because yours is a small start. Itemizing your potential expenses will show where all your funds go.
You will need enough funds to invest in your:
- Campaign content
- Paid social promotions.
- Social media management tools
- Community engagement efforts
- Analytics Tools
The process of searching and analyzing public opinions and shared content to recognize and understand trends. The most common way of doing this is by examining the news feed of sites or contemporaries to discover common trends.
Additionally, the following research bases are needed to fix your base for social music marketing for music artists.
- Understand key social media monetary concepts, functions, and applications. See how they can be applied on to you.
- Understand social media market and market trends:
- Market dynamics
- Tech innovations
- Fan perceptions
- Learn about various products, pricing, service plans, and free offers.
- If you’re getting it done by a professional, then look for the vendor’s experience:
- Music Artists/Clients serve
- No. of years in SMM
- Industry Focus/Niche
- Company size
- Study SMM tool coverage and key features. Questions to ask and factors to consider when selecting an SMM tool or services is also essential.
5. Content Marketing
Content marketing is the use of media, like written content, images, videos, etc., to gather attention and traffic. Organic content marketing for musicians is a great way for building a personal brand and increase their reach.
Content marketing as music artists is most fruitful when focused on providing valuable information to the target audience for music artists, i.e., their fanbase.
Content can either be created or curated from around the web. Content creators, freelancers or otherwise, if budget permits, can be hired for a professional outlook.
Engagement is the process of directly connecting with fans, with a blend of listening, content marketing, and dialog skills to build trust and loyalty. It is also imperative to address the queries made to you.
The trademark trait of engaged community management is responsive communication.
7. Promotion and Advertising
It is imperative to prioritize relevant outreach opportunities and activities. Promotion is, typically an activity, generally paid, that magnifies content or solicit feedback or response about a product, service, website, or marketplace.
Additionally, offline promotional activities such as business cards, posters, or online activities such as display advertisements, social media ads, paid search campaigns, influencer marketing, or experiential marketing, play an essential role.
8. Measurement and Analytics
Measurement and analytics cover activities related to the capture and analysis of data from your fans. This can include fan interest data, interactions, and impressions for advertisements, website traffic, and behavior, or any activity that generates data.
Besides, analytics must be applied to understand and improve the effectiveness of each activity.
Now, you have a new framework, but what’s next in your platter?
Once you understand that these elements of social media management, you can commence combining each element into your strategy to help you achieve your goal.
Sadly, many artists take shortcuts by buying unreliable and fake likes and fans.
We understand you better.
We have incredible Social Media Managers and Online Reputation Managers (Groove Connoisseurs) who will willingly take on the challenges to make a profound difference in your social media prominence.
How to revamp the look and feel of your social handles for effective social media marketing as music artists?
Now, all said and done, what if you don’t want to hire an outside source, or maybe your budget won’t allow? Here’s how to revamp the total look and feel of your social media platforms.
Look and Tone of Your Brand
First and foremost, comes your logo. Get your logo designed by a professional, or if you have an ideal design in your mind, you can make it yourself on your phone or laptop. There are several apps available in the market to assist you in doing the same.
Secondly, comes the colors you’re using. It is advised to keep the color scheme of your logo and website similar. Today, monochromatic accounts garner more hits.
Similarly, if you’re using graphics in your profile pictures, including your Facebook and Twitter cover images, it should be consistent. That is, it should be the same across channels and not ranging in colors or design. This makes it easily identifiable to fans. Be sure of the size you’re using.
The perfect display picture size is 1080 × 1080. The ideal size for the cover image on Facebook is 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones.
Furthermore, posting inspirational music quotes or previewing lyrics are great content ideas. Make sure they coincide with the messaging of your brand.
Next, what fonts are you using on your socials? Handles like Facebook and Instagram do not give you font options. However, for your website, it is essential that you keep your font family and font size the same. Pay ample attention to the font case you’re using. Be consistent.
Having different fonts on your page can be visually unappealing, and make your brand look disorganized. Matching these fonts with the font from your website is a great idea as well.
What is the best time to post on Facebook for music artists?
To learn how to promote your music effectively, musicians should know what the best time is to post on social media platforms.
• Facebook users are usually active during work hours. Having a video that captures the viewer in the first 20 seconds is the key, or else you’ll lose their interest.
• The perfect time to post on Facebook is as follow-
- According to HubSpot, Thursdays and Fridays from 1 PM to 3 PM are the best times to post on Facebook.
- 12 PM and 3 PM on Mondays is ideal.
- According to TrackMaven, it is Thursday at 8 PM
- On weekends it would be around 1 PM – 4 PM, says CoSchedule
What is the best time to post on Twitter for music artists?
- Twitter is the fastest moving social channel, in fact, the average lifespan of a tweet is about 15 minutes, so go ahead and post more often on that platform.
- Good times to tweet average around 8 AM – 10 AM, as well as 6 PM – 9 PM, which makes sense, given that it correlates with both morning and evening commutes.
- If your goal is to maximize retweets and clickthrough, aim for noon or 5 PM – 6 PM.
What is the best time to post on Instagram for music artists?
- Instagram users have been described as nocturnal, so schedule your IG posts any time after 9 PM every day.
- According to HubSpot, on average, the best time to post on Instagram is between 2 PM and 3 PM CDT (Central Daylight Time).
- However, engagement can dramatically change depending on what day of the week you post.
- The best day to post on Instagram is Thursday, not just at 3 PM, but at 5 AM, 11 AM, and 4 PM as well.
- On weekends, post on a Saturday around 11 AM CDT, when people are brunching or hanging out.
Usually, advantageous, social media for musicians can also be disadvantageous, which is why we will now explore the pros and cons of social media marketing for musicians.
What are the pros of social media marketing for music artists?
- Social media allows you to be more visible.
With social media, you can reach a wider audience. While traditional marketing media helps audience engagement with your brand, social media for musicians can help in increasing their visibility. This means if someone finds out about you and they get interested in your songs, they can easily find out more about you on your social media handles.
- You can build loyalty and relationships with your audience.
With social media, you can present your audience with different facets of you that will make them love you more. Social media is a great way to interact with your audience and their own content to show them that you care about them, get feedback and complaints, and foster loyalty.
- You can reach more people with social media.
Social media revolves around sharing content that you like or news that you want. The best way to reach other audiences is through social media marketing. Let’s take Facebook as an example: when a fan of yours shares one of your video clips on Facebook, another friend who has never heard of you sees it, enjoys it, and then shares it to an Acapella Facebook group she’s part of while she goes ahead and buys your album. That way, you’ve reached a diverse audience within a short time.
- Scope for improvement is always there.
Social media is an open window of communication where you can speak to your audience, and your audience can speak back, and give you feedback about what you’re doing right or wrong. Apart from your fan feedback, you can improve by watching how other accomplished artists use their social media accounts to increase their fanbase and keep them engaged. Always remember that networking is the key and why not use these mediums effectively for faster fan interactions.
What are the cons of social media marketing for music artists?
- Prone to security breaches
Security breaches make up for a significant risk of using social media for musicians. There is always the fear of losing on privacy and personal information. This can cause irrevocable damage to your brand image. Plus, there is the additional risk of unwanted or inapt behavior, including bullying and harassment on social networks for artists. Furthermore, there is the risk of negative publicity or loss of control over handles.
- There is no immediate ROI
Although you can get customers to buy quality wares and influence sales of products provided by your brand, it might take some time before you can build your online reputation, your influence as a musician, and a long-term loyal fan base.
This means that although you’ll be investing much time, effort, and even money, it is unlikely for you to shoot up the ranks overnight. In fact, no social media marketing strategy can make you famous overnight, which means you must keep your professional social media marketing game up.
- Needs immediate and daily monitoring
Keeping it simple, no active presence equals no real benefits.
- It can be expensive
Social media for musicians is a free marketing tool where you can post for free and reach many people at no cost or little costs (with ads). However, a musician cannot spend the amount of time you will need to spend on social media,
so most times, it would be hard for you to market with social media. This means you must either hire a freelancer, agency, or a social media director, none of which will be cheap.
- Social media marketing is time-consuming
Social media for musicians can prove to be time consuming, time that could be used for much more productive things. Well-known best essay writing service experts who are conversant with social marketing always say that you need to create great shareable content, listen for mentions of your name, respond to comments, update regularly, engage with your audience, etc. to properly engage your audience.
- Social media can be distracting
There are many things on social media that can distract your audience, making it challenging to engage them.
On Facebook, there are ads, Facebook groups, Facebook pages, friends and family, and many other things to distract your audience. It could be difficult to get a high social media engagement and CTR (Click Through Rate) on Twitter, as well, for similar reasons.
What are the tips to a successful social media marketing strategy for music artists?
- Choose the right social media platform for your act. Don’t just create a mediocre account on all the social media platforms, create one or two with which you can connect with your fans and potential fans.
- Understand your target audience and their interactions with different social media platforms and optimize your social media marketing to fit your knowledge of them.
- Use analytics. Different social media accounts like Twitter, Facebook, Pinterest, and Instagram have analytics. You need to make use of these separate analytics to know where you stand with your targeted audience, how are they interacting with your content, what strategies are working out, etc.
- Find more ways to engage your fans. Interact with them and their content, share behind-the-scenes, personal and backstage photos or videos, and host giveaways.
- Link all your different social media accounts together. Don’t just have social media accounts all over that are not linked together. In fact, your best bet would be to use the same name on all social media accounts you use, as this will make it easier for fans to find you.
If used smartly, these social media strategy tips can be the start of a wonderful and impressive social media engagement for any musician.
Just remember that all fans now expect an active engagement with you through your socials.
Now, by contrast, let’s say you were launching new music in a new genre. While listening is always important, whether your music is doing well or not is heavily dependent on the content you produce around it, and of course, its promotion.
In the new market, no one knows who you are; there’s no built-in audience. Hence, there’s no engagement. So, you must promote your content and music alongside. As you do this, regularly look at your analytic results. See what is working out, and what is not.
Likewise, analyze for trends in the fan feedback. Watch for comments on your organic posts. When people offer supplementary comments or feedback, engage them in a conversation. Get closer. Nurture a relationship.
Finally, spend some real-time getting to understand your fans better, so that you can serve them better. Because, in the end, it is they, who matter the most.