In today’s digital age, where music and podcasts dominate the airwaves, how to get followers on Spotify is the question? Gaining followers on Spotify can be the key to success for artists and creators. Whether you’re a budding musician or an aspiring podcaster, having a strong following on Spotify can greatly boost your visibility and help you grow your fanbase. But how exactly can you achieve this?
Table of Contents
This guide, talks of 15 actionable strategies to help you gain more Spotify followers.
1. Sign up for Spotify for Artists
Before diving into any promotional tactics, it’s essential to claim your space on Spotify by signing up for Spotify for Artists. This platform allows creators to manage and personalize their profiles, track their performance, and submit releases to playlists. By having a verified artist profile, you not only appear more professional but also gain access to valuable features such as playlist consideration, which can significantly boost your visibility on the platform.
2. Submit your music/podcasts to Spotify playlists
Playlists are the lifeblood of Spotify, serving as a primary discovery tool for users. While getting featured on editorial playlists curated by Spotify can be challenging, targeting user-created playlists and personalized playlists curated by the algorithm is more feasible. Reach out to playlist curators in your niche and submit your music or podcasts for consideration. Additionally, utilize Spotify for Artists to directly submit your content for editorial playlist consideration.
3. Create your own Spotify playlist
Take matters into your own hands by curating your own Spotify playlist. Include popular tracks in your niche along with your own content to attract listeners. Ensure your playlist has an eye-catching title, description, and cover image to stand out. Promote your playlist on platforms like Reddit to reach a wider audience.
Read more: Claim your Spotify Artist Profile.
4. Listen to your music/podcasts/playlists frequently
Engagement is key to gaining visibility on Spotify’s algorithm. Listen to your own content regularly, and encourage friends and family to do the same. Positive engagement signals will help boost your visibility and attract more listeners.
5. Optimize your descriptions around keywords
Harness the power of SEO by optimizing your artist bio and track descriptions with relevant keywords. Conduct keyword research to identify terms your target audience is likely to search for and incorporate them naturally into your descriptions to improve discoverability.
6. Build a social following
Expand your reach beyond Spotify by building a strong presence on social media platforms. Consistently publish engaging content tailored to your target audience, and cross-promote your Spotify account to convert social followers into Spotify followers.
7. Run a social media contest
Organize a social media contest where users can enter to win a prize by following your Spotify account. Offer enticing rewards such as signed albums or merchandise to incentivize participation and attract new followers.
8. Start a YouTube channel
Tap into YouTube’s massive user base by uploading your music or podcasts to the platform. Include links to your Spotify account in your video descriptions and encourage viewers to follow you on Spotify for more content.
9. Upload short-form content to TikTok
Utilize TikTok’s growing popularity by creating short clips of your podcasts or music. Engage with the TikTok community and encourage viewers to follow you on Spotify for additional content.
10. Promote your Spotify at live events
If you’re a performer, leverage live events as an opportunity to promote your Spotify account. Display QR codes or share links to your Spotify profile during gigs to encourage audience members to follow you.
11. Collaborate and cross-promote
Collaborate with other creators in your niche to expand your reach and attract new followers. Explore various collaboration opportunities such as releasing collab tracks or featuring each other on podcasts.
12. Create a website
Utilize your own website as a marketing channel to promote your Spotify account. Publish blog posts related to your niche and include links to your Spotify profile to drive traffic and gain followers.
13. Leverage email marketing
Build an email list and regularly notify subscribers about your latest Spotify releases. Use email automation to encourage subscribers to follow you on Spotify and stay updated on your content.
14. Promote your Spotify in community spaces
Engage with online communities relevant to your niche and subtly promote your Spotify account. Join discussions, provide value, and strategically share your Spotify content to attract new followers.
15. Distribute your music/podcasts on other platforms
Expand your reach by distributing your content across multiple streaming platforms. Reach new listeners who may discover you on other platforms and eventually follow you on Spotify.
Conclusion
Gaining more Spotify followers requires a combination of strategic promotion, engagement, and consistency. While these tactics can help you attract new followers, remember that building a following takes time and dedication. Focus on creating quality content that resonates with your audience, and the followers will follow.
Happy streaming!
