Many budding musicians have extraordinary talent but don’t properly communicate with their followers via social media. Here, musician social media self-marketing plays an essential role. Social Media Marketing for musicians branding is one technique of digital marketing to use social networking platforms like Twitter, Facebook, Instagram, etc., to gain traffic and keep the targeted audience glued. Social Media Marketing is beneficial to gain traffic through digital marketing for bands. While it is no replacement for your website (you must have a functional one), practicing Social Media Marketing for Musician Branding can give fans access to your bio, photos, videos, music, and contact info. The questions are how to market your music on social media and how to market yourself as a musician? This blog will discuss musician branding examples and music artist branding examples.
Today, Social Media plays a dynamic role in not just making friends outside of the feasible sphere but also showcasing one’s talents. Marketing yourself as a musician can be challenging on social media platforms. Knowing the right ways to market your abilities can make you touch the zenith of success. But, knowing the features and correct usage of the same is the key to its proper utility. So, here are a few tips for musician self-branding on social media.
Social Media Marketing for Musician Branding
The increase of social media has proven to be a valuable asset to musicians. A solid social media presence is essential to promoting your music, connecting with fans, and expanding your fan base. In addition, an effective social media strategy connects you with peers in the music industry and presents new opportunities.
Social media marketing for music artists can seem like an intimidating task. However, these social media tips will help you develop a successful strategy. The following ten tips show you how to increase fan engagement on social media, increase followers, and promote your brand.
1. Analyze and Target your Audience
Who are your fans? What are their interests? It is essential to know your audience and what types of content they respond to better. For example, one demographic of fans might like a video, while another might like your photo. It’s also beneficial to know where your fans are spending their time online when they are online and on which platform. This information will help you decide the best time to post.
Most social media networks provide analytical tools that help you get to know your followers and track engaging content. You can also see your fans’ age, gender, location, and interests. Understanding this data will help you develop a robust social media strategy for your music.
2. Involve your Audience as a part of Social Media Marketing for Musician Branding
Come out with a significant and unique hashtag (#) for your music/name/brand. Then ask your audience to partake with you in your music production process using that hashtag. For example, the infamous #kikichallenge ruled the hearts more than perhaps any other challenge in the world (but let’s keep in mind that it was adequately dangerous, leading to fatal injuries and even deaths).
One may even ask the followers to film relevant videos with the theme of your song and promise to feature a compilation of the best ones in the official music video (here is an example; find below a video of Selena Gomez’s ‘Same Old Love’ which features real fans). If you’re an instrumentalist, you may ask followers for their poetry to match your music as a background score. You may even call in for free collaborations with other budding music artists, dancers, etc., to go with your song/music video.
Make your audience a part of your music by asking them about their reviews on a piece created and always take the feedback positively. Never lash out at negative comments. Working on the advice is ultimately your take since the song is your creation.
3. Regular Post
It is essential to keep your social media profiles active. Do regular Posts with consistency to stay relevant to your fans. The ceremony is necessary for musicians who do not release music or drama shows. Even when you’re busy or between releases, it’s essential to create content for your audience. Fans will unfollow you or stop responding to your posts if you saturate their feed.
Also, create a beat with your posts, so people know what to do. For example, post a mashup or Sufi song every Friday at noon.
4. Visual Attractions
Just like your music, your profile should be visually attractive too. Since that’s the spot, any follower would first hit mesmerized by your music. It is essential to keep your profile picture, cover picture, deets of musical tours, history of the work you’ve done or been doing, genres you’re into, people you look up to, etc., updated. Remember to keep the logo/pictures the same on all the handles. Crucial info like website links, Soundcloud link, Beatport link, etc., should be out in the open and accessible without much research.
Make use of the new Facebook feature of cover videos, which, if done well, can make your Facebook page look mesmeric. You can upload clips of your music videos a custom looping video advertising your next release or tour.
Don’t fret about not making vibrant banners for yourself without professional help. Several image creation tools can help you create an appealing banner/cover image in no time. If implemented well, choosing a color scheme/theme can also be a successful idea.
Here’s Indian EDM star Nucleya’s Facebook profile with a vibrant indie color scheme and theme show how eye-catching a well-maintained and updated artist profile is.
5. Share Engaging Text Content
You must post a variety of content that fans can connect to, share, like, and comment on so they can engage. It is necessary to balance both visual and textual content. Below are some of the course content measures:
- Update fans about a new song, album, and tour dates.
- Motivational and motivational post.
- Educational posts that provide tips and techniques.
- Interactive posts that encourage engagement. The most effective positions include polls, questions, fill-in-the-blanks, contests, gifts, and “caption this” photos.
- Ask your fans to give feedback or their opinion about something. For example, track reactions to singles, songs they want to hear on your next set, which merchant design they like better, and more.
- Add a “call to action” to indicate an immediate response. For example, “like if you agree.”
- Post classified or themes with hashtags—for example, #MusicMonday, #ThrowbackThursday, #QuickTip, etc.
- Tell a story. For example, share what you have in mind, a personal experience, etc.
- Make different lists. For example, your favorite plugins, the songs you’re currently enjoying, favorite music production gear, and more.
6. Put your Talent where your Mouth is
Just updating what you’re up to won’t serve the purpose. Start by making a YouTube channel where you post your music/song. Post regular videos of yourself working hard on your tunes/chords, behind the scenes, making music in the studio, A cappella videos if you’re a singer, post videos of yourself playing your music instrument solo, collaborative efforts with contemporaries, etc. Then make your digital presence felt by uploading real work videos. Then promote it on other platforms like Facebook and Instagram.
Remember to post in moderation and not overdo it. One of the most annoying things a musician can do is flood their followers with content. Imagine getting the same invite from the same person about the same song again and again, annoying. Be active in self-branding by sharing positive, appealing, and concrete content.
Provide a variety in your music., Promise your followers that you’re working on something new and that you’d come out with that soon; most importantly, keep the promise! You can’t produce just one song/tune, post it online, brag much about it, and then fall silent.
Always keep the next song ready. Even if not literally, at least have solid fruitful plans for the next.
7. Optimize your Social Media Profiles
When searching for your artist’s name, your social media profile is the first thing people might find. Some social media tips for optimizing artist profiles are given below:
- Make sure all your artist information is correct and up to date. This includes tour dates, latest releases, bios, links, press coverage, and more.
- Include a present bio or a link to your bio. Plus, make it easy to find your Electronic Press Kit (EPK).
- Create visually stunning profile pictures and covers. Also, make sure all images are of the correct size.
- Add links or “calls to action” to covers and images. For example, links to buy your music, press coverage, website, etc.
- Advertise with cover images. For example, make covers that display tour dates, upcoming release details, new sales, and more.
- Pin your most engaging post to the top of your page. Or, pin that post for all new fans and music industry peers so you can be the first to see what best represents you as an artist.
- Increase engagement on your posts with tags. Tag everyone in your photos or videos and any company or venue etc. Tagging also increases the reach of your posts on the feeds of people you’re tagged in.
- Make sure all your social media platforms have the same theme. Also, post the same images on your social media platforms. Keeping the theme consistent gives the feel of a complete package. Also, artists who have different profile pictures for each platform are confusing. For example, if all your profile photos are additional, fans might not recognize you right away.
8. Tagging is rewarding
It is already known that tagging instantly increases the visibility of your posts on Facebook, Twitter, or Instagram. It never hurts to tag others appropriately in your posts. Some examples of intelligent tagging include:
- Brand Boosting, i.e., you can boost the name of other brands, like a clothing line or jewelry line, that you can show off in your performances or photoshoots, giving them a shout-out and in exchange making yourself visible to their followers and also to people who follow common hashtags.
- Shouting out a studio/venue where you’re performing live or producing music.
- You highlight the work of contemporaries whose work you like or musicians you’re doing a cover for. You might as well score big-time followership overnight by a mere repost from an industry player through tactical tagging.
Secondly, everyone loves being rewarded. Offer free downloads to fans or low-cost treats, meet-and-greet sessions, exclusive passes, etc., in exchange for liking your page or sharing a specific hashtag.
9. Make it a personal affair
Your life as an artist matters to the people who follow you. Not just your music but your daily riyaaz routine, random jamming sessions, etc. Anything and everything that might interest your audience, put it up on your handles. Film one-to-one videos (in a conversational manner), ask your friends/family to film you. At the same time, you do something random like singing while preparing breakfast, an epic humorous moment, etc. Don’t forget to film a video wishing your followers at every festival irrespective of religion. Also, get the marketing recipe on social media platforms for musicians in our blog.
Keep your audience engaged in your life because “out of sight, out of mind” indeed works. Allow them to partake in your life and experience your passion. If your content is genuinely personal, it will allow your followers to feel more connected to you and understand the meaning behind your music.
The bottom line is ‘Market Yourself’ better to make your audience care!
10. Interact with your fans
This tip is a no-brainer. However, it can be ignored. It’s essential to connect with your fans and show them you care for them. Do not use social media to promote your music and travel itinerary. You can use these platforms to interact with your fans. For example:
- Never forget to reply to comments, messages, Twitter reactions, mentions, and more. Your fans will appreciate and like that you are open to discussion and engaged in personal relationships.
- Interact with fans by asking questions, joining the discussion in the comments, and continuing the conversation elsewhere. Also, take the time to write a good response. For example, if someone says that your music inspired them, say “Thank you!” Interacting with your fans shows that you listen and respect them.
- Don’t be terrified to ask followers to share, like, comment, or retweet your posts. Also, return the favor. Share or retweet photos, music, shout-outs, quotes, and anything else that’s relevant to you. Also, please encourage them to post pictures of your shows or remixes of your songs and tag you. You can also create a regular theme like “Fan Feature Friday.”
- Don’t forget to check your social media accounts regularly. Don’t create posts and then leave them neglected. Developing a fan base requires your complete commitment.
Protruding to tried-and-true techniques like the ones above is a great way to implement a social media marketing strategy. Also, don’t be afraid to be creative; try to think outside the box.
So, now we hope you understand how to properly market your music as musician branding. Find out what suits your fans, and then enjoy it.