If there is something everyone can agree upon, it is that we live in a digital era now. Our entire lives have been surrounded by technology and the evolution of intelligence that has made human lives easier. Many industries are dependent on online sources for growth, such as the music industry and the development of music streaming platforms.
If you are interested in finding out more about current music analytics tools and how they can benefit you and your career, then you’ve come to the right place. For today’s artists, we have identified and rated seven of the best music analytics tools online to help them gain control over their data and use it effectively.
7 best music analytics tools are:
1. Spotify, Apple Music, Bandcamp Artist Statistics
Streaming platforms provide in-app statistics on how your songs are performing on their platforms, which can be a source of real-time data about the performance of your pieces. Music apps such as Spotify, Apple Music, and Bandcamp are not only great for sharing music worldwide, but they provide specific metrics that can tell artists which of their songs are popular and which are not.
In real-time and with total accuracy, these platforms provide the following data:
- There are several real-time and monthly listeners.
- Downloads, streams, and favorite tracks
- are also noted.
- Demographics of the audience (age, gender) and location (country, city)
- Song titles that connect most strongly with listeners
- Listen to artists that are like you
- Find out how users are discovering your music
- Real-time monitoring of who is currently listening
You can target your audiences more effectively in the future with this one of the best music data analytics tools.
2. YouTube Studio
YouTube Studio is one of the best music analytics tolls by which you can obtain real-time data on the number of people who views your YouTube videos, demographic, the location, and the psychographic information of the people. The IFPI reports that YouTube is the most widely used streaming platform globally, accounting for more than 46% of all online songs and videos.
It is one of the best music analytics tools in the music industry. Combined, YouTube and other streaming services account for more than 67% of all online songs and videos. Considering this information, it would make sense that YouTube Studio is one of the leading music analysis tools available. YouTube Studio can help you understand where people are watching your videos from and what are the devices, they are using to see your videos.
3. Next Big Sound
Next Big Sound is a music data analytics tool which helps users to track mentions of bands and music artists across many music websites. It does analytics for musicians and then compares it with similar bands. It analysizes every music data sources from Pandora plays and YouTube views to twitter, Facebook shares. It is one of the best music data analytics tools with a higher degree of accuracy.
Pandora, the most critical radio platform in the USA, also has Next Big Sound, a music analysis tool like YouTube Studio. Next Big Sound is one of the best social media analytics tools for music artists with free music data analytics. Secondly, Big Sound can provide live data on the performance of your artistry across its platform and the other social networks you are affiliated with, including Facebook, Twitter, and TikTok.
We recommend that you start using this revolutionary music analytics tool – Chartmetric – if you want to get an analytical tool with accurate musical analysis. It is one of the best music analytics tools which gives entertainment professionals a smarter and faster way to prosper their business. It tracks music and artist related data from various social media platforms like Facebook, Instagram, Twitter and many more. Then present this information to the artists so they can measure their performance and take actions to increase their streaming revenues.
On top of that, Chartmetric shows information on overall industry trends and provides semi-annual charts of the artists who became popular or grew the most per 6 months. It also helps to track album sales of any music artist. Basically, it gives the overall prediction of the where the music industry is going so that you can align your future plans in that direction.
How important are you to the main social networks as an artist, and what is your position about them as far as reach is concerned? In this case, it would be beneficial for you to think about starting to use Awario, a handy digital tracking tool. It is a social media and web monitoring tool that businesses use to track mentions of their brand, competitors, industry and many more things online. It is an extremely helpful tool that helps to find any form of mention regarding a service or product.
It allows users to sign up for a 7-day trial, which includes all the features of the starter plan, and you don’t need to enter any credit card details. The Awario, one of the best music analytics tools, does not give you valuable insight into what is being said about and searched for you within specific social networks such as Spotify or YouTube; however, it does allow you to see what is being explored and mentioned about you on the internet at large.
6. Sound charts
Many big music labels want to get insights about radio airplay. Sound charts have servers around the world listening to hundreds of radios at the same time. This way, you can browse by country, station, artists or song, about who is playing what. Musicians can track their progress on this platform via social media networks such as Spotify, Apple Music, Deezer, and music streaming platforms like Spotify.
With Sound charts, you can compare your artists with your competitors, and you can find out what’s more popular. An essential tool in any artist’s or aspiring musician’s arsenal of music analytics is sound charts. And if you are looking for common trends, the service also tracks playlists growth which is very useful.
7. Your Distributor’s Dashboard
No matter what music distribution platform you use, be it TuneCore, DistroKid, CD Baby, or any other, your dashboard provides specific data and analytics. Unlike the other analytic tools mentioned above, you won’t receive precise data from your distributor’s dashboard. A distribution dashboard provides high-level data with transparency of distributor routes, the number of routes, the number of shipments, and timeliness of shipments.
Its main objectives are: to identify which distributors can handle more volume, to identify and reduce dependency, to identify distributors by distribution path. It is one of the best music analytics tools which gives detailed information about the audience of any artist in the main social media networks and music streaming platforms.
For an artist to succeed in today’s music industry, being knowledgeable about analytics and accessing this data are beneficial and, quite frankly, almost necessary. As a result of these valuable insights, you will be able to optimize your online marketing strategy, identify your strengths and weaknesses, and decide what will be improved or continued.