Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)


Would you want to learn more about music or how it might benefit your career?

You have arrived at the correct location…

If there is one person on this earth worth listening to when it comes to music PR, it is Ariel Hyatt. She’s been in the independent music PR business for two decades and has a laundry list of client success stories to her credit.

I discovered her in 2006 or 2007 while working as a music podcaster. Her organization, CyberPR, had the greatest method for assisting me in locating music for my podcast, which meant that I always visited her site first for new music. It was clear that her artists were in capable hands and had a good chance of gaining the most exposure imaginable.

What is Publicity?

Before we dive into particulars, we should ensure we take care of the basics. Here are definitions of what is Publicity, as per the Merriam-Webster Dictionary.

Publicity – “An act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material.”

Publicity Does Not Sell Music

On the off chance that you are recruiting a music publicist expert to see a spike in your business, I have news for you: There is definitely no connection between getting incredible PR and selling music.

PR is intended to raise awareness of you in the press, to help construct and offer a story, as well as develop basic approval. Obviously, an incredible article might lead to sales, yet in general, if selling music is your objective, music publicity isn’t the main thing you will require. WHY? Because of Spotify. You can also get more streams on Spotify.

People no longer purchase music when they have already paid for their Spotify, Apple Music, Pandora memberships, or they listen for free on YouTube, music websites, or on the endless different outlets where people listen!

To sell music you will likewise have to construct a reliable fan base and deal with fans with engaging communication and incredible offers.

All Publicity Is Beneficial!

While we have all heard the expression “any publicity is good publicity,” it is vital to properly grasp this concept. If one of your music PR objectives is to get your name out there (which it should be), the reality is that the typical reader retains very little of what they read.

Individuals retain just a small amount of the information they come into touch with. Readers will forget a lukewarm or average review.

This is the Purpose of Music Press Release

Music Press Release is intended to increase your visibility in the news. To assist in developing and sharing a tale, as well as garnering critical recognition. While a wonderful article or review may result in sales, if the aim is to sell music, music PR services are not the only thing you’ll need.

People no longer purchase the music they like since they have already paid for a membership to Spotify, Apple Music, or Pandora (or they listen to the free versions).

To sell music, you must also develop a devoted fan base of superfans. Then, with frequent contact and amazing offers, look after those followers.

If you’re considering employing a music publicist in order to increase your sales, I have some bad news for you. There is no association between excellent public relations and successful music sales.

Who should run your PR?

Assuming you’re an independent artist hoping to do your own PR, we trust this article makes a difference! Assuming you’re essential for a group, consider having the individual who’s the

most grounded communicator lead the effort. Or more importantly, the person who will enjoy it the most.

Now and again, it’s a good idea to recruit a costly organization to get coverage in top-level publications. Or on the other hand, the medium-sized one has some expertise in emerging artists or specific genres. Different times, it checks out to employ your companion who runs a DIY music scene and realizes the nearby press well. Everything relies upon the kind of music you are making, who your crowd is, and where you need to go.


A publicist isn’t the main individual you should search for while building a group. Regardless, when you arrive where you have a public presence, a publicist will soar your career. Publicists are storytellers, they work with you to tell your story through media campaigns and open doors to the public. With the right publicist, individuals will hear your music all over the world.

Now you know why publicity does not sell music and why this is okay. We hope you find this blog helpful. If we missed anything, do let us know in the comment section below. You can also pick the best music producers for yourself. If you find this blog helpful, you can read more about why hashtags are important and how to find a music producer?

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