Spotify has become the first music streaming service company to mark its official presence on Roblox with the launch of Spotify Island. In the music-themed park, artists and fans can mingle with other artists, complete interactive quests, and unlock exclusive content.
“Roblox is a virtual universe where users can create and play games and share experiences with friends. We’re creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch through this interactive world. Spotify Island is an audio oasis that has it all,” Spotify wrote in a blog post.
“Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap. The island will have other musical Easter eggs for eagle-eyed users to discover. Users can even climb to the top of “The Charts” by collecting points,” it added.
Spotify Island allows users to unlock four free items by completing missions, like playing sounds within the world’s crystal cave and on a trampoline or collecting the musical notes sprinkled throughout the island.
“We want to meet this next generation of gamers where they are while opening up new opportunities for fans and artists to engage in play,” Alia Calhoun, global head of Partner Marketing, said in a demo of the Roblox world to select press.