Music streaming giant Spotify has announced rebranding its Greenroom Live audio app as Spotify Live and bringing live capabilities directly onto the Spotify app.
“Spotify Live can now be found both as the stand-alone app listeners and hosts know and love, and as a Livestream function in the Spotify app alongside your favorite music and podcasts. Listeners will be able to tune in to live programming on Spotify via the creator’s podcast or artist page, and if they want to participate in the chat or join the host onstage, they can head to the Spotify Live app to do so,” Spotify stated in a blog post on its website.
Spotify launched Greenroom Live in 2021 to connect fans and creators deeper through live listening in its ecosystem. According to Spotify, Greenroom enhanced the live-listening experience.
“This change reflects our belief in the future of live-audio creators and live experiences being provided to all 406 million Spotify listeners around the globe,” Spotify added.
As of now, the subscription-based music streaming company will make live audio in the Spotify app available for select original programming.
“To kick off this exciting evolution of our live-audio offering, we’ll be highlighting our top audio creators through exclusive, first-of-its-kind programming in addition to the full slate of original programming we’ve already introduced,” it said.
Spotify added that the events would start with a live edition of Off the Record with DJ Akademiks. Spotify will also allow listeners to comment and interact with other listeners in real-time.
