“Meherbani” a rock genre song full of powerful sentiments is premiering now on Official YouTube Channel of GrooveNexus from February 26, 6 PM. The title “Meherbani” conveys the concept of divine kindness. It reflects the idea that despite challenges, there’s a subtle grace present.
The Creative Journey:
Songwriter Loy embarked on a journey to break away from conventional themes of romance and sorrow. In 2020, inspiration struck with a captivating melody, sparking the creation of “Meherbani.” After an intense collaborative effort, including composition, recording, and production, the song evolved into its present form.
When asked about the lyrical composition of the track, says Loy,
“That day itself I wrote the whole song and from next day onwards we started jamming. After jamming for 2 months when everyone got perfection at their departments, we hired a recording studio and started producing the song. There we met one man (Late. Ripul Medhi) who is now no more took our song to another level by putting some of his guitar arpeggios. The song got completed in a week. After the mix master of the song, we were running out of budget so I decided to do the additional sound designing of the song myself as I’m also a programmer. The final master audio took 3 months for its final export.”
Loy Armour
Visual Representation:
Despite budget constraints, the team rallied to create a compelling music video. The storyline mirrors personal struggles, amplifying the song’s emotional depth.
Key Message:
“Meherbani” encapsulates the shared emotions of four individuals. The accompanying music video introduces the concept of an “On Spot Band,” drawing from nostalgic memories and collective experiences.
Partnership with GrooveNexus:
Loy was introduced to GrooveNexus during their time in Delhi which led to this collaboration.
Previous Experience and Expectations:
This marks Loy’s debut collaboration with GrooveNexus, with high hopes for a successful release.
Artist Reflection:
“We are thrilled for the release of ‘Meherbani’ after three years of dedication. This project is a testament to our perseverance and the support of GrooveNexus.”
Loy Armour
Future Aspirations:
For Loy, music represents an all-encompassing passion. Future plans include exploring diverse genres and collaborating with various music industries.
About the Artist:
Loy is an emerging artist dedicated to pushing creative boundaries and crafting compelling musical experiences. With a vision for innovation, Loy seeks to leave an indelible mark on the music industry.
About GrooveNexus:
GrooveNexus is a music platform dedicated to promoting emerging artists and delivering exceptional music experiences to audiences worldwide. Through strategic partnerships and a commitment to excellence, GrooveNexus continues to elevate the music industry.
