It was the onset of a weekend with laughs and some more laughs delivered on the silver screen. A special screening of the film Phone Bhoot, a comedy of horrors, was hosted by BookASmile for 112 slum-dwelling children from underprivileged communities across Mumbai.
The initiative was unique since it was graced by the two actors and marked the first time that over 80% of the beneficiary children ever saw a movie on the big screen.
BookASmile, the charity initiative of BookMyShow, India’s leading entertainment destination, organized this special initiative for young community beneficiaries from the Canossa Jeevan Vikas Kendra NGO.
They were in for a surprise at the end of the screening of Phone Bhoot, produced by Ritesh Sidhwani & Farhan Akhtar’s Excel Entertainment. The leading cast of the film Siddhant Chaturvedi & Ishaan spent a thoroughly enjoyable and memorable day with children at a cinema theatre in Mumbai suburbs.
The two actors spent the afternoon chatting with the children on trivia about the movie, their experiences with ghosts, and horror stories from their childhood. They even broke into an impromptu dance with the kids on some of their hit songs from their movies.
Speaking about the special screening initiative, Farzana Cama Balpande, Head – BookASmile, said, “The joy of watching a film on the big screen is always unmatched & to be able to experience it for the first time is an extraordinary feeling. We at BookASmile are grateful to the cast of Phone Bhoot & Excel Entertainment for supporting us in this initiative & spent quality time with these young children at their first-ever experience of a ‘first-day first show’ at the movies. Spreading smiles for miles with entertainment is a tenet we strongly believe in at BookASmile & it was wonderful to gift some memorable moments to these young guns on the occasion of the film’s release.”
Produced by Ritesh Sidhwani & Farhan Akhtar’s Excel Entertainment and directed by Gurmmeet Singh, Phone Bhoot stars Katrina Kaif, Siddhant Chaturvedi & Ishaan in the lead. The film is about two crazy, jobless horror film addicts’ Major’ and ‘Gullu,’ who hit upon the idea to float a unique ghost-capturing service when they meet a female spirit, Ragini, driven by immense family pressure to find work. Ragini makes their business a success but, in return, asks them for a dangerous favor they are compelled to honor. The film is now running across cinemas in India.