In a groundbreaking move within the vibrant world of K-pop, BLACKPINK Jennie has set the stage ablaze with the announcement of her record label, ODD ATELIER. The revelation comes as a testament to the growing trend of K-pop idols venturing into the entrepreneurial realm. Jennie joins the ranks of esteemed artists like G-Dragon, Jisoo, and others who have paved the way for their solo journeys in the music industry.
Jennie’s Bold Leap: ODD ATELIER Unveiled
BLACKPINK Jennie, known for her charismatic presence and stellar performances, took to her Instagram to share the exciting news. Posting her new company logo and several profile photos, Jennie expressed gratitude for the overwhelming love and support she received throughout the year. She officially declared 2024 as the year she embarks on her solo journey under the banner of ODD ATELIER. Fans are eagerly anticipating the unique musical offerings that Jennie’s solo career is bound to bring.
K-pop’s Entrepreneurial Wave
BLACKPINK Jennie is not alone in this venture, as a wave of K-pop idols has been steering towards establishing their own agencies. Members of EXO, including Chen, Baekhyun, and Xiumin, launched I&B100, offering them the flexibility to pursue solo projects alongside their group activities. Meanwhile, Do Kyung Soo of EXO has ventured into solo endeavors through Company Soo Soo, balancing commitments with SM Entertainment.
BLISSOO Entertainment and Solo Pursuits
BLACKPINK’s Jisoo, Jennie’s bandmate, has collaborated with her brother to establish BLISSOO Entertainment. Opting for a subsidiary startup, Jisoo is poised to explore her individual artistic endeavors while contributing to the ongoing success of BLACKPINK.
From Wonder Girls to Real Recognize Real
Post the disbandment of Wonder Girls, Yubin took charge of her destiny by establishing Real Recognize Real in 2020. The agency has allowed her the artistic freedom to produce hits like Ya Ya and explore creativity outside the boundaries of group dynamics.
G-Dragon’s Resurgence with Galaxy Corporation
BIGBANG’s G-Dragon, amid past controversies, is making a triumphant return to music under Galaxy Corporation. The move hints at a potential revival for the iconic group and sparks curiosity about new collaborations that may be in the works.
Hyolyn’s Bridge to Musical Resurrection
SISTAR’s Hyolyn forged a path post the disbandment of the group in 2017 by establishing Bridge. Acting as a bridge between her music and the audience, the agency has witnessed the revival of SISTAR19 and the release of solo hits like Dally featuring GRAY.
PSY’s P Nation: A Hub for Collaborations
Renowned artist PSY transitioned from artist to entrepreneur with the launch of P Nation. The agency has recruited talents like Jessi, Hwasa, HyunA, Dawn, and Heize, contributing to notable collaborations, such as the hit Like That featuring Suga of BTS.
In a rapidly evolving K-pop landscape, the rise of independent labels led by idol entrepreneurs adds a new dimension to the industry. Fans eagerly anticipate the diverse and innovative music that these talented artists will bring to the forefront through their newfound creative freedom.
