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  • 08 Nov
  • 4 min read
Social-media-marketing

Many budding musicians have extraordinary talent but don’t understand how to properly communicate with their followers via social media. Here’s where Social Media Marketing plays an essential role. Social Media Marketing is one technique of digital marketing to use social networking platforms like Twitter, Facebook, Instagram, etc. to gain traffic and keep the targeted audience glued. While it is no replacement for your website (you must have a functional one), practicing Social Media Marketing for Self-Branding as a Musician can give fans access to your bio, photos, videos, music, and contact info.

Today, Social Media plays a dynamic role in not just making friends outside of the feasible sphere but for showcasing one’s talents too. Knowing the right ways to market your talents can make you touch the zenith of success. But, knowing the features and correct usage of the same is the key to its right utility. So, here are a few tips for self-branding using Social Media.

1. Involve your audience as a part of Social Media Marketing for Self-Branding as a Musician :

Come out with a significant and unique hashtag (#) for your music/name/brand. Then ask your audience to partake with you in your process of music production using that hashtag. For example, the infamous #kikichallenge ruled the hearts more than perhaps any other challenge in the world (but let’s keep in mind that it was adequately dangerous leading to fatal injuries and even deaths).

One may even ask the followers to film relevant videos with the theme of your song and promise to feature a compilation of the best ones in the official music video (here is an example; find below a video of Selena Gomez’s ‘Same Old Love’ which features real fans). If you’re an instrumentalist, you may ask followers for their poetry to match with your music as a background score. You may even call-in for free collaborations with other budding music artists, dancers, etc. to go with your song/music video.

Make your audience a part of your music by asking them about their reviews on a piece created and always take the feedback positively. Working on the advice or not is ultimately your take since the song is your personal creation. Never lash out on negative comments.

https://www.youtube.com/watch?v=9h30Bx4Klxg

2. Visual attractions :

Just like your music, your profile should be visually attractive too. Since that’s the spot any follower would hit first mesmerized by your music. It is very important to keep your profile picture, cover picture, deets of musical tours, history of the work you’ve done or been doing, genres you’re into, people you look up to, etc. updated. Additionally, remember to keep the logo/pictures same on all the handles. Crucial info like website links, Soundcloud link, Beatport link, etc. should be out in open and accessible without much of a research.

Make use of the new Facebook feature of cover videos, which if done well can make your Facebook page look mesmeric. You can upload clips of your music videos, a custom looping video advertising your next release or tour.

Don’t fret about not being able to make vibrant banners for yourself without professional help. There are several image creation tools which can help you create an appealing banner/cover image in no time. Choosing a color scheme/theme can also be a succewssful idea if implemented well.

Here’s Indian EDM star Nucleya’s Facebook profile with a vibrant indie color scheme and theme to show how eye-catching is a well-maintained and updated artist profile.

3. Put your talent where your mouth is :

Just updating a status of what you’re up to won’t serve the purpose. Post regular videos of yourself working hard on your tunes/chords, behind the scenes, making music in the studio, A cappella videos if you’re a singer, post videos of yourself playing your music instrument solo, collaborative efforts with contemporaries, etc. Then make your digital presence felt by uploading real work videos. Start by making a YouTube channel where you post your music/song. Then promote it on other platforms like Facebook and Instagram.

Remember to post in moderation and not overdo it. One of the most bothersome things a musician can do is flood their followers with content. Imagine getting the same invite from the same person about the same song again and again, irksome, isn’t it? Be active in self-branding by sharing positive, appealing and concrete content.

Provide a variety in your music. You can’t produce just one song/tune, post it online, brag much about it and then fall silent. Promise your followers that you’re working on something new and that you’d come out with that soon; most importantly, keep the promise!

Always, keep the next song ready. Even if not literally, but at least have solid fruitful plans for the next.

4. Tagging is rewarding :

It is already known that tagging instantly increases the visibility of your posts on Facebook, Twitter or Instagram. It never hurts to tag others appropriately in your posts. Some examples of smart tagging include:

  • Brand Boosting, i.e. you can boost the name of other brands, like a clothing line or jewelry line, that you can show-off in your performances or photoshoots giving them a shout-out and in exchange making yourself visible to their followers and also to people who follow common hashtags.
  • Shouting-out a studio/venue where you’re performing live or producing music.
  • Highlighting the work of contemporaries whose work you like or musicians you’re doing a cover for. You might as well score a big-time followership, over-night, by a mere repost from an industry player through tactical tagging.

Secondly, everyone loves being rewarded. Offer free downloads to fans, or low-cost treats, meet-and-greet sessions, exclusives passes, etc. in exchange of liking your page or sharing a certain hashtag.

5. Make it a personal affair :

Your life as an artist matters to the people who follow you. Not just your music but your daily riyaaz routine, random jamming sessions, etc. Anything and everything that might be of interest to your audience put it up on your handles. Film one-to-one videos (in a conversational manner), ask your friends/family to film you while you do something random like singing while preparing breakfast, an epic humorous moment, etc. Don’t forget to film a video wishing your followers on each and every festival irrespective of religion.

Basically, keep your audience engaged in your life because “out of sight, out of mind” indeed works. Allow them to partake in your life and experience your passion. If your content is genuinely personal, it will allow your followers to feel more connected to you and understand the meaning behind your music.

The bottom line is ‘Market Yourself’ better to make your audience care!

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