Following the heartfelt debut “Koyal,” Hyundai Motor India Limited (HMIL) and Universal Music India (UMG for Brands) unveil the second track from Hyundai Spotlight Season 3 — “PB1”, a dynamic Punjabi anthem featuring acclaimed artists Wazir Patar and Jeona Sandhu.
PB1 is more than just a track — it’s a celebration of Punjab’s spirit, legacy, and cultural pride. With its infectious energy and lyrical depth, the song blends modern hip-hop rhythms with traditional Punjabi musicality, delivering a sound that is both rooted and futuristic. The anthem shines a spotlight on the achievements, resilience, and pride of Punjabi people across the world.
Wazir Patar shares:
“‘PB1’ is a tribute to my roots — the soil, the stories, and the spirit of Punjab. Working with Jeona allowed us to blend tradition with raw energy. This song is about feeling proud of where you come from. I want every listener to feel that fire, that connection to their roots.”
Hyundai Spotlight is a forward-thinking platform designed to promote and empower independent artists. With PB1, it reaffirms its mission of using music as a cultural bridge, connecting youth, heritage, and modern expression.
Mr. Virat Khullar, AVP & Vertical Head – Marketing, Hyundai Motor India Ltd, adds:
“Music transcends language and borders, and with Hyundai Spotlight, we aim to celebrate India’s incredible musical diversity. ‘PB1’ embodies the energy of youth, the power of identity, and the richness of Punjabi culture. Through our collaboration with UMG, we are proud to support artists like Wazir and Jeona, providing them a platform to reach wider audiences and chase their dreams.”
Preeti Nayyar, SVP & Business Head – India & South Asia, UMG For Brands, says:
“UMG For Brands is passionate about championing local voices and new talent. Hyundai Spotlight aligns perfectly with this ethos. ‘PB1’ is a celebration of Punjabi artistry, and we are thrilled to spotlight the incredible musical vision of Wazir and Jeona Sandhu.”
The release of PB1 signals the continued success and impact of Hyundai Spotlight Season 3 — a platform born out of a shared commitment by HMIL and UMG to elevate independent Indian music and help artists build sustainable careers through visibility, opportunity, and brand alignment.
As PB1 gains momentum across platforms, fans can expect more genre-spanning collaborations in the coming months, further reflecting India’s diverse musical identity.
Hyundai Spotlight Season 3 is now live. Discover new artists. Celebrate cultural sounds. Experience the power of music like never before.
