Virgin Music Group — the world’s leading partner to independent artists, labels and entrepreneurs — announced today a strategic long-term agreement with Hungama Digital Media, South Asia’s leading digital entertainment company expanding the reach of Hungama’s extensive music catalogue, including SVF, Grassroute, OTV and numerous film soundtracks to markets through Virgin Music Group’s global distribution network.
Through this alliance, Virgin Music Group will tap Hungama’s substantial user base and regional expertise and deepen its presence in India’s regional music scene and offers both companies a unique opportunity to leverage their strengths and deliver exceptional experiences to music fans worldwide.
Amit Sharma, Country Manager of India for Virgin Music Group, said, “We are immensely proud to announce this important partnership with Hungama. This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation. Through this venture, we aim to bring a diverse range of music to new audiences, while Hungama’s expansive network will enable us to unlock incredible new opportunities for our artists.”
Siddhartha Roy, CEO of Hungama Digital Media Entertainment, said, “Our partnership with Virgin Music Group marks a significant milestone in taking Indian regional music to global audiences. By tapping into Virgin’s extensive network, we’re providing our artists and labels with unparalleled exposure, helping them reach new markets and unlock fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”
The collaboration between Virgin Music Group and Hungama Digital Media brings forth opportunities which would showcase undiscovered music to global audiences as well as the expansion of the channels of distribution and enhance the way music is consumed while working towards creating impact for Indian music culture in the global music landscape.
About Virgin Music Group
Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels, artists and entrepreneurs who want to succeed.
About Hungama Digital Media Entertainment Pvt. Ltd.
Hungama, a pioneer in the digital entertainment industry, has been at the forefront of delivering joy and entertainment to billions of consumers across South Asia. With 25 years of expertise, Hungama continues to innovate and evolve, offering users a wide array of entertainment options through mobile, internet, IPTV, events, and digital IPs. With a vast library of over 45 million assets and a strong presence across 75 countries and 150+ platforms, Hungama is the go-to destination for unparalleled entertainment experiences. Notably, the strength of Hungama’s social media community reaches 20 million+, while their social video platforms collectively reach 10 million+ users. With an extensive distribution network, Hungama’s total reach exceeds a remarkable 600 million+.
Hungama Platforms
Hungama App: The Hungama App brings together a diverse set of offerings ranging from the latest songs, blockbuster movies, binge-worthy original shows, hit music videos, and popular podcasts all under one platform.
Hungama is the only app in India to offer an Integrated Audio & Video music experience with a content library of over 10mn Songs & Music Videos
Bollywood Hungama: Bollywood Hungama is the world’s most widely read Bollywood online daily.
Hungama Artist Aloud is a Digital Media, Distribution, Talent management, and on-the-ground and Digital IPs platform for independent artists and original content across the Globe.
Hungama Games: A leading game publisher focused on developing games for the South Asian market.
Hungama Heftyverse: Hungama’s new initiative into the Metaverse.
