“Missing Out” from singer-songwriter and producer, Keithian. The infectious new single is globally available now, via the new label partnership with the SRG-ILS Group (Virgin Music/Universal Music Group) imprint.
The SRG-ILS Group proudly welcomes their new signee’, singer-songwriter and producer, Keithian to it’s growing roster. Keithian will be releasing his new LP, “Human x Sinner,” later this summer under his deal with the label.
“I get a lot of music from new and established artists sent to me daily. Keithian stood out because he is an excellent writer, and he comes from a deep musical background. His vocal delivery and phrasing is original and I believe positions him well in the contemporary R&B marketplace. We look forward to great things from him with this new partnership,” shares Claude Villani, CEO of SRG-ILS
“I’m incredibly proud and excited to join the SRG-ILS family. It’s an honour to be in the company of so many legendary and iconic artists on the roster. Claude and his team have been nothing but warm, welcoming, and genuinely passionate about supporting my vision. I’ve been waiting for the right partner to push the sound I call ‘Gumbo Music,’ and I truly believe this is it. I can’t wait for everyone to hear what’s coming next,” mentions Keithian.
“MISSING OUT” is the newly released single from Billboard chart-topping singer-songwriter-producer, Keithian. The smash hit is already a Top 10 song on SiriusXM’s Heart & Soul.
The infectious single was written by Keithian and produced by Olivier Delcros-Sainville. “Missing Out is a direct response to the attention that I got when I announced that I was going on tour, on the tour, and after the tour. I really engaged with my fans in every city to see and feel what they wanted from me. But as I continued the journey, I realized that I gained new fans that “jokingly” I felt missed the moment while I was in front of them. A Lot of them connected with me on social media and saved their favorite songs, but understandably didn’t know who I was ’till after the show. But now I feel like they will be ready for what’s next,” mentions Keithian.
Later this summer, Keithian, will be releasing his forthcoming anticipated LP, “Human x Sinner”, the eight-song LP will be released under his new label partnership with the SRG-ILS Group (Virgin Music/Universal Music Group).
About Keithian
Keithian was born into the vibrant culture of New Orleans and raised in Longview, Texas, where he built a strong foundation in jazz. Early in his career, he was part of a children’s gospel group, a jazz quartet, and a boy band before transitioning into a solo artist. He began independently releasing music, touring, and serving as a music director, while also writing and producing for other artists, brands, and TV & film projects. In 2019,
Keithian launched his solo career with the emotionally charged “To My Pain” EP, followed by the genre-blending “Green Clouds” EP in 2022, featuring the single “Chance?” which charted on R&B radio. Most recently, he released his Missing Out EP after joining R&B artist Vedo on the sold-out Mood Swings North American tour.
Known for his uniquely smooth voice and honest storytelling, Keithian continues to evolve as an artist, expanding his signature sound, which he describes as “Gumbo Music.”
