Def Jam Recordings India, in partnership with Universal Music Group for Brands (UMGB) and Red Bull, proudly announces the launch of the highly anticipated third season of Red Bull 64 Bars. Season 3 begins on a powerful note with “Zi Freestyle”—an impactful collaboration between rapper Karma and producer Stunnah Beatz.
Red Bull 64 Bars is a global project that challenges both emerging and established hip-hop artists to step into the spotlight and express themselves, stripped of hooks and refrains, over exactly 64 bars — focusing purely on lyricism, rhythm, and raw storytelling. For artists, it’s not about commercial appeal but about what they can do with words, flow, and authenticity — challenging them to dig deep into personal stories, social issues, or whatever moves them most.
Last season’s “Vazan” by Sambata became a fan favorite for its grit and energy, and Season 3 raises the bar with Karma’s “Zi Freestyle.” Blending vulnerability with bravado, the track transitions from a smooth, jazz-tinged soundscape to a hard-hitting beat, as Karma lays down raw, authentic verses brought to life by Stunnah Beatz’s immersive production.
Reflecting on the collaboration, Karma shared:
“Working on ‘Zi Freestyle’ for Red Bull 64 Bars with Stunnah was an incredible experience. The format truly pushes you to focus on the essence of your craft—pure bars and storytelling. Stunnah’s production provided the perfect canvas for me to lay down my truth without distractions.”
Preeti Nayyar, Senior Vice President & Business Head – New Business & Brand Partnerships, India & South Asia, said:
“Red Bull 64 Bars has emerged as one of the most exciting platforms for hip-hop in India. At UMG for Brands, championing emerging artists is core to what we do, and this collaboration with Red Bull reflects our commitment to nurturing India’s next wave of hip-hop voices. With Def Jam Recordings India as the perfect home, we are excited to see Season 3 take the movement further and highlight the richness of India’s music culture.”
Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG, added:
“After the success of the last season of Red Bull 64 Bars, we’re excited to collaborate again on this new edition and continue building the platform. The format gives artists the freedom to express themselves to fans in the most authentic way, and at Def Jam Recordings India, we’re proud to facilitate that expression and help grow the Hip Hop community. With Season 3, we’re bringing standout performances from a fresh lineup of rappers and producers, and we can’t wait to see how fans respond to the music.”
“Zi Freestyle” by Karma and Stunnah Beatz is now streaming on all major platforms.
