Badshah – the global musical superstar artist, launched his own music label today titled
Pentertainment 0075 – an amalgamation of the power of Pen and Entertainment – a hat-tip to the
artistry and the sheer joy his music has brought to listeners all over the world over the years. The
label will be supported by Badshah’s long-standing partner Universal Music India, a Universal
Music Group company.
Badshah’s move to start his own independent label comes after a hugely successful run across various major labels. He has a long track record of delivering hits across a variety of genres and formats such as film and I-pop, and this marks the artist’s first foray into launching his own label.
The label will focus on new music and the aim will be to collaborate with new upcoming artists from
around the world. While Pentertainment 0075 will initially focus on hip-hop artists given Badshah’s
success in the genre, the label will work with artists across all genres.
Badshah says: “This is about me getting back to my roots after I have traveled the world on my
musical journey, so to speak. This is about trusting your gut and taking a leap from your comfort
zone. The time had come for me to launch into my independent musical narrative and create music
that resonates and is relevant – to reinvent genres and mine artists from anywhere that deserve a
platform to express and create. Pentertainment 0075 was created out of this need. And who better
than my long-standing trusted partner – Universal Music India, to support me along this new path.
This is a massively exciting move, and I am raring to go.
Devraj Sanyal – Chairman & CEO, India & South Asia; SVP Strategy, AMEA (Africa, Middle
East, Asia) Universal Music Group, says: “Badshah is an artist whose stature and reach resonate
globally. He has delivered not just massive chartbusters that have gone on to become cultural
anthems for a generation but has done that with remarkable consistency. At Universal Music India, he is one of our more cherished artists, and we are proud to partner with him once again, as he takes his most significant career move with Pentertainment 0075. We now look forward to the emergence of Aditya – the artist, and Badshah – the brand.”
Sanujeet Bhujabal – Managing Director, India & South Asia – Universal Music Group, says:
“This is an important strategic play for Universal Music India and a milestone moment for one of the
most culturally relevant artists of our times. Badshah comes with his own legacy, and with
Pentertainment 0075, he is setting out to create a new one, with artistry at the forefront. We are so
proud that we can be strategic partners on this new adventure.”
The first single under Pentertainment 0075 was released earlier this month on Badshah’s official
YouTube channel. The song called Dear Aditya is part of an EP, and is an ode to his childhood –
when he was committed to finding his own distinct voice in music.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world
leader in music-based entertainment, with a broad array of businesses engaged in recorded music,
music publishing, merchandising, and audiovisual content. Featuring the most comprehensive
catalog of recordings and songs across every musical genre, UMG identifies and develops artists
and produces and distributes the most critically acclaimed and commercially successful music in the
world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of
services, platforms,and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group
