Creating an unforgettable evening, fans across India got to be a part of an extraordinary live and virtual experience as Anuv presented a fully immersive fan interaction filled with music, connection, and celebration.
One of the biggest indie music stars, Anuv Jain, the voice behind iconic tracks such as ‘Baarishein’ and ‘Alag Aasmaan’ recently delivered an extraordinary musical experience for his fans as he hosted a one-of a kind fan experience at antiSOCIAL, Mumbai which was also live streamed, in collaboration with Universal Music India and SOCIAL. This innovative event marked a milestone in the Indian fandom experience, bringing Anuv’s captivating sound to audiences across the nation.
In an unprecedented event, Anuv’s live performance was streamed simultaneously across 45+ SOCIAL outlets in nine cities, including Delhi, Bangalore, Kolkata, Chandigarh, Pune, Dehradun, Indore, and Hyderabad, offering thousands of fans a unique opportunity to experience his magic from their local venues.
SOCIAL venues across the country transformed into hubs of musical celebration as fans gathered to enjoy Anuv’s live performance in a setting that was both festive and intimate. The event offered a unique and immersive fan experience as fans had the opportunity to submit questions for a live Q&A segment where Anuv personally answered selected questions, adding an intimate and interactive touch to the evening. The connection didn’t end there – SOCIAL also curated custom postcards featuring the ‘Jo Tum Mere Ho’ artwork, inviting fans to write heartfelt messages.
Adding an extra layer to the overall experience, SOCIAL crafted an exclusive drinks menu inspired by Anuv’s music, featuring cocktails like ‘Alag Aasmaan’ and ‘Jo Tum Mere Ho’ among others, as well as mocktails like ‘Mishri’ and ‘Husn’. Fan art submitted over the years was also showcased across the venues, creating a deeper connection between Anuv and his fans.
Sharing his experience, Anuv Jain exudes, “I think this was one of the most amazing events I’ve been a part of. I’ve always wanted to do these intimate sets with my fans; so this event was a perfect blend of both – as I was able to sing live and at the same time connect with multiple-thousand fans across the nation, which was kind of crazy, but I’m so stoked to have done this. Before getting into it, I really didn’t know how the entire team would pull it off exactly, but the teams at REPRESENT, UMG and SOCIAL killed it with literally everything. I hope that I get the chance to do more of these events very soon. I’m so happy that we could create a moment like this where everybody could come together and celebrate ‘Jo Tum Mere Ho’.”
Talking about building the fandom culture in India, Viral Jani, Chief Revenue Officer, Universal Music India and South Asia, shares “As I-Pop emerges in India, there has been an overwhelming growing appreciation for homegrown talent, revealing the untapped potential of fan engagement in the country. At Universal Music India, our mission has always been to bridge the gap between artists and their superfans. We are proud to have set a new benchmark by pioneering a first-of-its-kind, groundbreaking experience, offering fans a money-can’t buy experience opportunity to connect with Anuv Jain on a more intimate level, beyond his music.”
Talking about bringing this overall event experience to life, Sidhantha Jain, Head of Marketing, REPRESENT says, “The ‘Jo Tum Mere Ho’ experience was designed entirely with Anuv’s fans in mind, from start to finish, it had to feel personal, impactful, and above all, special. The track already had a destiny of its own, driven by fans who eagerly pushed for its release, we knew we had to do more than a standard “play a few songs and call it a day” event. It was about creating a space where fans could truly see themselves reflected in the music. And here’s the best part: it wasn’t just about fans interacting with Anuv, it was about them connecting with each other too.”
Talking about creating this experience at SOCIAL, Divya Aggarwal, Chief Growth Officer of Impresario Entertainment & Hospitality Pvt. Ltd said, “At SOCIAL, we believe in crafting experiences that bring people closer to their favourite artists in ways that are truly unique and memorable. Partnering with Universal Music and Anuv Jain for the ‘Jo Tum Mere Ho’ live experience was a testament to that commitment. This was not just a concert; it was a nationwide celebration of music, connection, and community that took place simultaneously across 45+ SOCIAL venues. It was a one-of-a-kind experience that allowed fans to immerse themselves in Anuv’s world and connect with each other in a setting that only SOCIAL could provide.”
With thousands of fans tuning in across the country, Anuv’s latest track ‘Jo Tum Mere Ho’ has already soared to #8 on the Spotify India charts, captivating hearts with his soulful voice and beautiful melody. This landmark event not only highlighted Anuv’s musical talent but also set a new standard for fandom experience in India.
About Anuv Jain
Anuv Jain is best described as “a singer-songwriter for every human experience.” The 29- year-old from Ludhiana, India went from being an online sensation to becoming one of the biggest indie-music stars in the world.
Anuv had his breakout moment when he released the studio version of ‘Baarishein,’ which allows him to enjoy a cult following who have popularised his songs on every acoustic playlist. The song has surpassed 700 million streams across streaming platforms.
As the face of indie music, his fans and the media have rightly branded him as a “lyrical storyteller”. Since 2012, Anuv has released eleven more singles, the latest being ‘Husn’ in December 2023.
Anuv has enjoyed international success with ‘Husn’ receiving over 500M+ streams across platforms. The song got international recognition with Spotify Viral #2 Globally and #1 in India, Pakistan, Bhutan, and Maldives. Platforms like YouTube, Shazam, iTunes and Apple Music saw ‘Husn’ top the India charts while also debuting in the Top 100 of the UAE, Canada, and Australia charts among others.
Beyond his musical feats, he has been recognised for his influence and impact, getting listed on ‘Forbes India 30 under 30’, opening for Post Malone at the Feeding India Zomato concert and earning a spot in GQ India’s 2023 ‘35 Most Influential Young Indians’ list. In April 2024, Anuv was chosen as one of the few artists across the globe to be a part of UN LIVE’s Sounds Right campaign for environmental conservation.
His discography bridges the space between honest lyrics and evocative melodies, which is why he has over 20 million monthly listeners across platforms.
His first All-India tour in October 2021 sold out across all 10 cities — a significant feat for a young independent artist during the pandemic.
Since 2022, he’s drawn an awe-inspiring crowd to all of his shows- the most recent being his independent 10-city India Tour “Guldasta” in 2023. The tour was sold out and ended grandly, selling out the NSCI Dome Stadium in Mumbai with 8000 tickets.
