TikTok has officially launched its “own promotion and music distribution platform,” SoundOn, for artists in the U.S., the U.K., Brazil, and Indonesia.
TikTok has already garnered massive influence in today’s music industry, with songs gaining popularity on the app topping the Billboard charts. Now the company is launching its music marketing and distribution platform, SoundOn, to help more artists hear their music. The new platform allows artists to upload their music directly to TikTok and parent company ByteDance’s music streaming service Resso and global streaming platforms including Apple Music, Spotify, Pandora, Deezer, and Tencent’s Joox.
TikTok says SoundOn will pay music producers 100% royalties for an unlimited amount of time on the ByteDance-owned platform. This includes distribution to TikTok, Plus Reso in Brazil, Indonesia, India, and ByteDance’s video editor app, CapCut. This delivery is free of cost, and the platform waives all transaction charges.
For global streaming services, the payout is also 100% in the artist’s first year but will drop to 90% in the second year and the year after. By comparison, competing DistroKid charges artists and labels on a subscription while allowing artists to keep 100% of their earnings. Meanwhile, TuneCore charges distribution on a per-song or per-album basis and promises artists to save 100% of the streaming revenue.
As per SoundOn’s FAQ, specialists will generally hold privileges and royalties, significance they’ll possess their lords as well as getting 100 percent of royalties (or later, 90%).
In addition to handling the mechanics of music distribution, SoundOn provides other promotional tools and support, including audience insight and development, advice from the SoundOn marketing team, access to TikTok’s Lyrics tab (where music is linked on the profile page), TikTok Includes verification. Editorial placement. Promotional support through Creator Marketing on Resso, CapCut, and TikTok.
The SoundOn site noticed that delivering through its platform will get tracks before TikTok designers.
The website states, “TikTok creators are the lifeblood of our platform, and that’s why voices become hits. “Our team will activate various creators to create a video with your track when you release it through our platform. This helps you expand your fanbase and reach new communities that need it, and these are creator parts.
The TikTok marketing aspect of SoundOn’s value proposition could make the service particularly attractive to new and emerging artists. They understand that giving them an extra push on TikTok will help them reach a wider audience thanks to TikTok’s viral trends. Fans then follow artists on music streaming services, where that loyalty is converted into real dollars and cents.
In a statement about the launch, Ole Obermann, global head of music at TikTok, said, “New artists and music producers are a vibrant community within TikTok, and SoundOn has been designed to support them as they progress through their careers. Making an identity takes the first step”. “Our SoundOn teams will guide creators on their journey on the big stage and bring to life the expertise and power of TikTok for the artist. We are incredibly excited about how this will bring forth and advance new talent and how SoundOn will contribute to the increasingly diverse and growing global music industry.