Music streaming giant Spotify has become the title sponsor of the Spanish League football club, FC Barcelona. Spotify, the subscription-based music streaming service, will become the “Official Audio Streaming Partner” of the club and the “Title Partner of the stadium with the historic Camp Nou stadium rebranded Spotify Camp Nou.” According to the reports in the media, FC Barcelona and Spotify have agreed to a three-year deal worth 280 million euros, starting from the 2022-23 season in July.
“Spotify will use the partnership to shine a spotlight on artists from all over the world. This (deal) will bring the worlds of music and football together, giving a global stage to players and artists at Spotify Camp Nou,” the official Spotify website stated. <Spotify and FC Barcelona Announce a First-of-Its-Kind Partnership To Bring Music and Football Together — Spotify>
However, the partnership plans are subject to the ratification of the Barcelona Members Assembly, which will take place early next month.
Alex Norström, Spotify’s Chief Freemium Business Officer, said the vision for the partnership was to create a new platform to help artists interact with Barcelona’s global community of fans.
“Why do Spotify and FC Barcelona make sense together? Why do music and football make sense together? There are a lot of answers from different perspectives—the business perspective, the brand perspective, the marketing perspective. All of which are important.
“But for Spotify the answer is very simple: It’s about connecting fans with artists of every kind—players and artists, music and sports. Barcelona fans and audio lovers on Spotify will come together to form a massive, globally connected community bridging the worlds of music and football. The vision for the partnership is to create a new platform to help artists interact with Barcelona’s global community of fans,” Alex Norström said.
Norström further said the company aimed to grow the Spotify brand worldwide.
“As we look to grow the Spotify brand worldwide, there are few partners that have this sort of scale and global reach. Being able to connect music and football fans from Barcelona to Mumbai, Jakarta to Rio de Janeiro, is really a unique opportunity,” he added.