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GLOBAL MUSIC FESTIVAL LOLLAPALOOZA COMES TO INDIA, BROUGHT BY BOOKMYSHOW; MARKS ICONIC MUSIC PHENOMENON’S DEBUT IN ASIA

National, July 27, 2022:

lollapalooza

Iconic music festival Lollapalooza sets to breach a new frontier in what will be the eighth destination of the festival in Mumbai, India, bringing with it – its brand of unique, diverse, and exciting flavors from the world of music. With the inaugural, first-ever edition in Asia, Lollapalooza finally brings its multi-genre music experience to Indian shores, with a world-class experience that’s never been seen before in the subcontinent.

Lollapalooza India will be a two-day musical extravaganza held in the heart of Mumbai on January 28-29, 2023.

BookMyShow, India’s leading entertainment destination, will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers Perry Farrell, WME and C3 Presents.

Over three decades of pioneering and putting alternative cultures on the map, Lollapalooza is a force among the foremost music festivals that multiple generations of fans have celebrated. Founder of the festival and Jane’s Addiction frontman Perry Farrell was always ahead of the times, creating a sound for the alternative generation that came of age in the 1990s. After some great success in his early career, his band was headed for a brief hiatus with a farewell festival tour in July 1991 which soon became the global iconic platform Lollapalooza destined to change the landscape of live music forever.

Thirty-one years later, Lollapalooza is globally synonymous with an alternative lifestyle, music, and culture. It has travelled the world, with seven locations across three continents annually hosting the event. Everyone feels at home at Lollapalooza, a festival that celebrates the culture of music, with inclusivity and unique experiences at the center of it.

Following many years as a touring festival, Lollapalooza found its home in Chicago, U.S.A, and has grown to include annual editions across various culturally-rich countries, including Chile, Brazil, Argentina, Germany, France, and Sweden, with more than 66 editions of the festival so far, before it comes to India in 2023.

Amongst the biggest globally, this multi-genre music festival carries the legacy of having changed the course of alternative-rock music on the global stage. From introducing genre-defining acts and artists to the world and making them household names, Lollapalooza is a melting pot of myriad genres comprising pop, rock, metal, punk rock, and hip-hop as well as indie, Electronic Dance Music (EDM), and techno.

Following a philosophy of ’Mix the music, generations, Reunite the most advanced music experts and a Neophyte public’, Lollapalooza India aims to bring together music aficionados across genres, entertainment enthusiasts, global and Indian audiences that are seeking marquee, unique experiences at par with international standards. Amongst the boldest, brightest, most colorful, and diverse festivals around the world, Lollapalooza is a festival that offers everyone something to take back home through its music, ethos, vibe, and unparalleled experience.

The inaugural Lollapalooza India will be open to over 60,000 fans daily and will be a treat for Indians and Asians. Featuring four stages with over 20 hours of unforgettable live music performed by some of the biggest names globally and locally, the festival is truly an experience of a lifetime with innovative culinary selections, art, fashion, and much more to be witnessed in India.

Registrations for Lollapalooza India will be live on lollaindia.com starting today, July 27, until July 31. Fans can register themselves for this musical extravaganza right now! 

Be the first to get your hands on tickets for Lollapalooza India 2022 as limited Early Bird tickets for pre-registered users go live on August 1, 2022. The star-studded artist line-up for the first-ever India edition of the coveted festival will be announced later this year. Early Bird tickets for Lollapalooza India’s first ever edition start at Rs 7,000/- onwards.

Ahead of Lollapalooza’s India and Asia debut, Ashish Hemrajani, Founder & CEO, BookMyShow, said, ”Lollapalooza is not just a multi-genre music festival, but an alternative music experience, having driven an entire generation of alternative rock music and grunge movement into mainstream sound. Some of the biggest names like ‘Pearl Jam,’ ‘Red Hot Chili Peppers,’ ‘Nine Inch Nails,’ and ‘Rage Against The Machine’ were brought to the world stage through their early performances at Lollapalooza and went on to make history. BookMyShow is proud to bring Lollapalooza to India – making it the 8th country and the 4th continent to do so. With a mix of some stellar Indian talent and global artists coming together on the same stage, we expect nothing short of magic.”

“The music of India is transcendental; it draws our spirits East,” said Perry Farrell, Founder of Lollapalooza, ahead of the festival’s first India edition. ”Lollapalooza is an instrument for unity, peace, and education utilizing the universal languages of music and art to find common ground. You may be excited, and we are equally as excited!”

“Lollapalooza has always been about exploring boundaries, musically and geographically. We are excited to introduce Indian and Asian fans to an entirely new festival experience that has been a significant rite of passage for millions of music fans worldwide for over three decades,” said Charlie Walker, Partner, C3 Presents.

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