By Pooja Kashyap
  • 27 Sep
  • 2 min read
K-pop group P1Harmony joins Gemie metaverse as 'Gemstars'
Photo Credit: Gemie via PR Newswire

Gemie has announced P1Harmony will join its metaverse platform as ‘Gemstars’ to bring K-pop fans to the technology. The breakout stars will leverage Gemie’s team and platform as another touchpoint to connect with fans through interactive digital experiences and collectibles.

Despite debuting amid the pandemic, P1Harmony is making strides with its ability to dominate the stage in live performances. With the release of their first EP, DISHARMONY: STAND OUT, movie, and latest hit, “Gotta Get Back,” in collaboration with Pink Sweat$, the group has captured the attention of Korea-based and international fans with their talent and charisma. P1Harmony has a strong interest in engaging with its fans in unconventional ways, making them the perfect addition to the Gemie talent roster.

Equipped with decades of experience in the entertainment and gaming industries, Gemie’s team strives to use its metaverse platform as a bridge between traditional entertainment players and the world of Web3. With Gemie, artists and celebrities will be able to launch collections with exclusive rewards for holders and host virtual events with stunning designs, activities, and games in the metaverse. By bringing their merchandise and experience concepts to life, Gemie will offer a one-stop solution for artists and celebrities to realize their virtual ambitions.

P1Harmony has said, “We’ve received tremendous support and enthusiasm from our fans in the past two years, and we’ve been trying to find the right channel to show our appreciation. Even though it’s still difficult for us to see many of our international fans in person, we believe that Web3 solutions will be able to bring us closer together. We are very excited to join Gemie as Gemstars and to explore the different opportunities it offers to improve how we can engage with fans – we can’t wait to meet our beloved fans in the metaverse!”

John, the co-founder of Gemie, has said, “We’ve always believed that it should be easier for the global audience to access the unique entertainment content offered by Asian talent, and we hope that Gemie will become the platform to make that happen. The Gemie metaverse will help Asian celebrities and artists create their ideal worlds to connect more closely with their fans. We are enthusiastic about having P1Harmony onboard to represent rising talent in the K-pop scene and explore the numerous opportunities at the intersection of K-pop and Web3.”

To bring this all to life, Gemie is connecting with major players in the Asia entertainment landscape. According to the founding team, they are currently discussing with other K-pop and J-pop idols to bring them into the metaverse. They have also accelerated the development of their platform and marketing. For instance, Gemie has recently launched Alpha, allowing early users to create their custom avatars, decorate their Gemie Rooms, and explore the Gemie Town Square to complete missions and earn rewards.

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