The Jonas Brothers will take the stage live at AT&T Stadium for the nationally broadcast halftime entertainment of the Thanksgiving Day Dallas Cowboys game versus the New York Giants. The Jonas Brothers teased the revelation to followers on their respective social media accounts by posting blue numbers on white backgrounds that resembled fabric. The numbers: 11, 24, and 22 began to appear one by one, but they remained a mystery until the trio subsequently linked the dots to let fans know the exciting news in partnership with the Cowboys, NFL, and The Salvation Army.
A Cowboys tradition, the show serves as a call to action for contributions to the venerable Red Kettle Campaign, which is currently in its 132nd year. The Jonas Brothers previously performed for the Red Kettle Kickoff in 2008; thus, this will be their second time doing so.
“We couldn’t be more excited to return to AT&T Stadium and play The Salvation Army halftime show,” Jonas Brothers said. “We are honored that our performance will help raise awareness of the great need and encourage everyone to donate to The Salvation Army to make a difference in their communities this holiday season and all year long.”
“The Jonas Brothers’ passion and generous spirit are just what we need to put a spotlight on the challenges facing so many millions of people this year,” said Charlotte Jones, executive vice president, and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army. “We are thrilled to have the Jonas Brothers perform on our national stage for a halftime show that I know will inspire hope and generosity.”
The Salvation Army’s “Love Beyond” theme for 2022 appeals to the public to help those in need as millions of Americans struggle to make ends meet in the face of inflation’s persistent effects and mounting expenses for providing social services to accommodate the growing demand. The country’s largest private supplier of social services will help millions of individuals in need during the holiday season and beyond by giving them Christmas presents, food, shelter, and rent and utility assistance.
“The Salvation Army is immeasurably grateful for 26 years of partnership with the Dallas Cowboys,” said Commissioner Kenneth G. Hodder, national commander of The Salvation Army in the United States. “It takes an army of partners and supporters to care for our most vulnerable neighbors, and we’re delighted to see the Cowboys continue to rise above and beyond the occasion each year.”