Bollywood fans in the United States have been patiently waiting to see their favorite musical artists perform live through a slew of pandemic reschedules. With the support of major touring partners like AEG, Nearlander, and Kash Patel Productions, the shows go on, and fans couldn’t be more thrilled as they race to ticket-selling platforms.
The legendary A.R Rahman, a critically acclaimed composer, musician, and producer, is the most notable touring artist. Over his 30-year career, he has garnered many awards, including two Academy Awards, two Grammys, a Bafta, and a Golden Globe for his fantastic work, including the soundtrack for Slumdog Millionaire. He’s collaborated with Mick Jagger, U2, Coldplay, and Lady Gaga.
Earlier this summer, one of the most buzzed-about stars in the world, Neha Kakkar, also visited the states on a successful 18-date tour of the U.S. & Canada. Recently awarded the #2 most streamed artist in the world, the Queen of Bollywood music rivals today’s pop superstars like Ariana Grande, Billie Eilish, and Cardi B.
“We’ve been bringing Bollywood singers to the U.S. since 2016,” says Kash Patel, CEO of Kash Patel Productions, a Bollywood promotion, and production company based in Fort Lauderdale, FL. “We’ve brought superstars like Shreya Ghoshal, Atif Aslam, Sunidhi Chauhan, and Sonu Nigam and have seen dates sell out with excited fans, so it’s not surprising to us that A.R. Rahman is doing the same.
Bollywood is successful in the U.S. because it is an authentic cultural experience.
“We have singing, dancing, and big production features like LED screens, lights, and lasers,” says Jason Shaw, CEO of Round Table Marketing Group and Partner of Kash Patel Productions. “But what makes the shows special is that the entire community is involved.”
