Making the nation proud – the trilingual anthem – featuring Indian singer and rapper Badshah and Latinx global superstar J Balvin’s international hit “Voodoo” has now set a benchmark as the song was integrated into Apple’s keynote event on September 7. The Apple Event was the world’s most-awaited and largest event as the company launched its new series of iPhone 14, AirPods Pro, and iWatch.
The song “Voodoo” was used to launch Apple’s new AirPods Pro at its far-out event, making it an even more remarkable and proud moment for India. In April of this year, the song made headlines when it was released. It gained attention from appearances on New York Times Square, numerous presences across top playlists and short video platforms in various countries, and now setting a new benchmark through its integration with the most prominent tech event ever.
A cautionary tale of lust and magic, “Voodoo” was showcased at the event with its striking, effects-filled video introducing the latest product, perfectly reflecting the song’s supernatural theme. During its release, the song made multiple looks in the following weeks to catch the curiosity of many listeners worldwide.
Badshah said about the integration: “I had absolutely no idea that my song ‘Voodoo’ was going to be played for Apple’s keynote event. When I heard it, I thought it was played only for the Indian market, so I checked my settings to confirm, but then I learned that it’s just one event streamed live worldwide. I was so happy and surprised to see my song being integrated for the new AirPods Pro, a big shout out to Apple. Of course, I’m excited about their products – iPhone 14, especially the Apple Watch ultra, and AirPods Pro that I use daily. This collaboration of mine on ‘Voodoo’ with J Balvin, the biggest Latino superstar, is extremely groundbreaking and very important for the Indian music industry and my career. This collaboration puts all of us on another pedestal altogether. I’m happy to see that ‘Voodoo’ has crossed over and has such a long life.”
There is no doubt that Badshah is one of the most iconic stars from India and constantly strives to help place India on the world map with his music. “Voodoo” continues to reaffirm the popstar’s mission, ultimately to take Desi-Pop and Indian non-film music global.
In 2021, Badshah signed an exclusive deal with Universal Music Group. Earlier this year, Badshah released Voodoo & Retropanda – Part 1, which included hit songs like “Jugnu,” “Tabahi,” “Chamkeela Chehra,” and “Hosh,” and we can’t wait to see what he has in store in the months to come.