The second day of the All About Music Conference 2024 at the Grand Hyatt, Mumbai, continued to provide invaluable insights and opportunities for artists, industry professionals, and music enthusiasts. Here’s a detailed look at the day’s key events:
All About Music Conference 2024: Day 2 Highlights
- Ashish Jose’s Inspiring Welcome Note set the stage for an engaging Day 2.
- Goongoonalo Launch introduced a new platform supporting artist collaboration and publishing.
- Sabbas Joseph on Live Music discussed the industry’s growth and AI’s role in personalized concerts.
- Maahi’s Indi-pop Insights shared his journey and the evolving Indi-pop culture.
- Rafael Pereira spotlighted India Music Exchange, bridging global and Indian music markets.
- Priyanka Khimani covered DIY copyright and contracts in her workshop.
- Raghav Meattle and Utsavi Jha emphasized the importance of artwork in music releases.
- Panelists Shreya Jain, Lisa Misra, Nayantara Bhatkal, Nirmika Singh, and Sharin Bhatti shared their experiences as women in the Indian music industry.
- Paritosh Parmar shared insights on his journey and the separation of editorial and advertorial content.
- Chaar Diwari, Dhruvank Vaidya, Owen Roncon, Natasha Mahtani, Akhila Shankar, and Amit Gurbaxani explored ‘Transition from Fan to Fandom’.
- Sunny MR discussed AutoTune and AI’s future in music.
Table of Contents
Welcome Note
The day at the All About Music Conference 2024 began with a warm welcome note by Ashish Jose, popularly known as @tarqeeb, setting an enthusiastic tone for the sessions ahead.
Detailed Highlights
| S. No. | Time | Event Name | Type | Guest | Location |
|---|---|---|---|---|---|
| 1 | 10:55 | Welcome Note | Ashish Jose | Ballroom 1 | |
| 2 | 11:00 | In Conversation: Goongoonalo | In Conversation | Devraj Sanyal, Shankar Mahadevan, Sherley Singh, Hrishikesh Kannan | Ballroom 1 |
| 3 | 11:20 | Growth of Languages | Speech | Sameer Anjaan | |
| 4 | 11:45 | Keynote: Come Alive With Live-Driving Opportunities, Challenging Odds | Keynote | Siddharth Roy | Ballroom 1 |
| 5 | 12:00 | Scoring For Films | Masterclass | Sabbas Joseph | Grand Salon |
| 6 | 12:00 | Demystifying Global Royalty Flows For Publishing Rights | Workshop | Naren Chandavarkar | Mahogany |
| 7 | 12:05 | In Conversation With Spotify: Home Of I-Pop | In Conversation | Bhavik Bhatt, Armaan Malik, Aayushman Sinha, Tarsame Mittal, Padmanabhan NS | Ballroom 1 |
| 8 | 12:35 | Red Talks | Speech | Dhruvank Vaidya | Ballroom 2 |
| 9 | 12:45 | Unlocking India’s Music Publishing Potential | Speech | Maahi | Ballroom 2 |
| 10 | 02:00 | Releasing Your Music | Workshop | Simon Moor, Raghav Meattle | Mahogany |
| 11 | 02:00 | Getting Started With Immersive Music | Masterclass | Utsavi Jha, Kevin Doucette | Grand Salon |
| 12 | 02:00 | Panel: How do Artists Make Money? | Panel Discussion | Marielle Jakobsons, Arjun Kanungo, Brian Miller, Mayuri Gupta, Brian Tellis | Ballroom 2 |
| 13 | 02:00 | Report: Stories That Data Tell Us- Audience Research | Speech | Vinay Guwalani | Ballroom 1 |
| 14 | 02:15 | Spotlight On True School Of Music | Speech | Rashmi Dhanwani | Ballroom 1 |
| 15 | 02:30 | Panel: Beyond The Vocals: Women Of The Indian Music Industry | Panel Discussion | Dar Gai, Lisa Mishra, Nayantara Bhatkal | Ballroom 1 |
| 16 | 03:05 | Panel: Decoding The Broadcasting Bill | Panel Discussion | Nirmika Singh, Ambika Khurana | Ballroom 2 |
| 17 | 03:10 | A&R 101 – How To Approach A Music Label | Masterclass | Vivek Raina | Grand Salon |
| 18 | 03:10 | DIY Copyright & Contracts | Workshop | Abhishek Patil | Mahogany |
| 19 | 03:35 | Feature: 360 Not By Choice – The Journey | Speech | Priyanka Khimani | Ballroom 1 |
| 20 | 03:50 | The Future Of Global Live Industry | In Conversation | Adam Wilkes | Ballroom 1 |
| 21 | 04:00 | In Conversation | In Conversation | Ralph Simon, Vinit Thakkar | Ballroom 2 |
| 22 | 04:20 | Music & Sound Design With Sound Particles | Masterclass | Tarsame Mittal | Grand Salon |
| 23 | 04:20 | Event Excellence: Mastering Festival Project Management | Workshop | Tony Joy | Mahogany |
| 24 | 04:25 | Panel: Branded Content: How To Drive Value Through Audio On A Primarily Visual Medium With “Content” | Panel Discussion | Pachna Panikker, Indira Rangarajan, Navneet Sodhi | Ballroom 1 |
| 25 | 04:35 | Spotlight On Amplify | Speech | Yashraj Mukhate | Ballroom 2 |
| 26 | 04:50 | In Conversation 4 | In Conversation | Tanish Thakker | Ballroom 2 |
| 27 | 05:00 | This House Proposes The Motion Radio Is Dead? | Debate | Ralph Simon Interviews, Brian Tellis | |
| 28 | 05:25 | Panel: The Importance Of Showcase Conferences | Panel Discussion | Vineest Singh Hukmani | Ballroom 2 |
| 29 | 05:25 | On The Road: From Planning To Performance | Workshop | Claire Collins, Nitin Kandhari | Mahogany |
| 30 | 05:30 | Live 101 | Masterclass | Meghana Bhogle-Head-Touring & Ips | Grand Salon |
| 31 | 05:30 | Panel: Transition From Fan To Fandom | Panel Discussion | Sunny M.R., Chaar Diwaari, Dhruvank Vaidya, Owen Roncon, Natasha Mahtani, Moderated by Akhila Shankar & Amit Gubaxani-Indian Music Charts Podcast | Ballroom 1 |
Ashish Jose’s Inspiring Welcome Note
On Day 2 of the All About Music Conference, Ashish Jose delivered an inspiring welcome note that set an enthusiastic tone for the day’s proceedings. His address energized attendees and prepared them for the exciting lineup of sessions and discussions planned for the day. The note highlighted the conference’s commitment to fostering creativity and innovation in the music industry.
Introduction of Goongoonalo Platform
The introduction of Goongoonalo at the All About Music Conference 2024 was a significant highlight. Panelists, including Sameer and Ehsaan, unveiled this new platform dedicated to nurturing and supporting musical talent. Sameer discussed how Goongoonalo aims to foster collaboration among artists, while Ehsaan emphasized that the platform offers more than just song releases, providing valuable publishing opportunities as well.
Sabbas Joseph on the Booming Live Music Industry
Sabbas Joseph’s session focused on the rapid growth of the live music industry and its strong connection with audience engagement. He explored how advancements in technology, particularly AI, are poised to make live concerts more personalized, offering an enhanced experience for audiences. His insights underscored the evolving landscape of live music and its future potential.
Rashmi Dhanjani’s Exploration of Audience Research
Rashmi Dhanjani presented a compelling exploration of audience research titled ‘Stories Data Tell Us.’ She revealed how data insights can significantly shape and enhance strategies for engaging with audiences. Her presentation provided valuable knowledge on leveraging data to improve audience interactions and optimize engagement strategies.
Maahi’s Insights into Indi-pop Culture
Maahi shared an insightful overview of the evolving Indi-pop culture and his personal journey as an indie artist. His session at the All About Music Conference 2024 provided a unique perspective on the growth and transformation of Indi-pop music, offering valuable lessons from his experiences and contributing to the broader conversation about independent music.
Rafael Pereira’s Spotlight on India Music Exchange
Rafael Pereira’s session shed light on the India Music Exchange platform, which aims to bridge the gap between global and Indian music markets. He emphasized the platform’s role in fostering international collaborations and expanding the reach of Indian music.
Kapil Jain’s Masterclass on Immersive Sounds
In his masterclass, Kapil Jain introduced attendees to the technology behind immersive virtual studios and spatial audio. He discussed the growing trend towards immersive sounds and how it is transforming the listening experience.
Abhishek Patil’s Masterclass on A&R
Abhishek Patil’s masterclass delved into the world of A&R (Artists and Repertoire), explaining its crucial role in the music industry. He highlighted the essential skills required for A&R professionals and shared insights on how to discover and nurture talent.
Priyanka Khimani’s Workshop on DIY Copyright and Contracts
Priyanka Khimani guided attendees through the complexities of DIY copyright and contracts in her workshop. She provided practical advice on navigating the legal landscape, helping artists protect their work and rights.
I-pop’s Dominance on Spotify
At the All About Music Conference 2024, panelists discussed how I-pop dominates over 50% of Spotify’s top charts in India. They emphasized that I-pop is more than just a genre; it’s a movement driven by its versatility and broad appeal.
Siddharth Roy on India’s Music Streaming Market
Siddharth Roy highlighted the booming growth of India’s music streaming market. He pointed out the increasing demand for local language content and its impact on the industry’s expansion.
Importance of Artwork in Music Releases
Raghav Meattle and Utsavi Jha emphasized the importance of artwork in music releases during their workshop. They highlighted that visuals are often the first impression before listeners dive into the music, making artwork a crucial element in a successful release.
Women in the Indian Music Industry
Panelists Shreya Jain, Lisa Misra, Nayantara Bhatkal, Nirmika Singh, and Sharin Bhatti shared their journeys as women in the Indian music industry. They discussed the challenges of gender bias, the lack of support, and the difficulties in overcoming failures, offering valuable insights into their experiences.
Ashutosh Pathak on AI’s Impact on Music
Ashutosh Pathak discussed how AI is reshaping the music industry by providing low-cost, royalty-free content. He also highlighted AI’s limitations, including its reliance on existing data, and the challenges it poses for musicians at the All About Music Conference 2024.
Paritosh Parmar on Editorial and Advertorial Content
Paritosh Parmar shared insights on his journey as the founder of ‘To The Culture’. He discussed the importance of separating editorial and advertorial content at the All About Music Conference 2024 to maintain authenticity and credibility in the music industry.
Role of Showcase Conferences
Panelists discussed the vital role of showcase conferences at the All About Music Conference 2024 in promoting emerging talent and connecting artists with industry opportunities. They highlighted the benefits of these events for networking and exposure.
Future of the Global Live Industry
Adam Wilkes and Ralph Simon discussed the future of the global live industry, introducing AEG’s role in Asia Pacific. They explored trends and challenges in live music and how the industry is adapting to changes.
Conclusion
Day 2 continued to build on the success of Day 1 at All About Music Conference 2024, offering a mix of engaging discussions, practical workshops, and invaluable networking opportunities. Attendees left with a wealth of knowledge and inspiration, eagerly anticipating the final day of the conference. Make sure to catch the highlights from Day 3 at AAM!
