There are an infinite number of methods to market an artist. Get on the radio, participate in television marketing, hone your public relations skills, tour, invest in digital advertising, have your music synchronized with a popular film (or video game) – the list goes on and on. Indeed, the whole music business is geared at connecting artists with their fans and advancing their careers.
That is a complex and subtle process, and we certainly could not explain it all in a single blog article. What we can do, however, is offer some of our favorite digital tools that can help you get the most out of your marketing budget while also delivering some rapid results.
1. Spotify for Artists
Spotify for Artists provides solutions for optimizing and enhancing your success on the platform. This begins with personalizing your Spotify profile and gaining access to crucial statistics such as playlist additions, stream count, and follower/listener count.
Spotify’s performance is driven by playlist additions, and Spotify for Musicians allows you a direct line to pitch your music to Spotify’s editorial staff, leveling the playing field for independent artists.
Recommended list- Tips to get more Spotify streams
Soundcharts compiles all relevant data points to assist you in evaluating your marketing plan and determining what is (or is not) working. The Soundcharts platform provides an in-depth analysis of an artist’s performance throughout the music business, including the following:
Performance on social media.
- Metrics on streaming usage and playlist exposure
- Thousands of digital charts, spanning platforms ranging from TikTok and Instagram Stories to Shazam and YouTube.
- Data about radio airplay from over 1,900 prominent stations in 74 countries in real-time.
- Mentions in the online media.
Soundcharts provide marketers with insights that assist them in identifying new possibilities, highlighting high-potential markets, evaluating the effectiveness of their campaigns, and making smart, data-driven marketing choices.
ReverbNation is one of the world’s biggest online communities of music professionals and a one-stop-shop for music marketing tools across numerous media, including (but not limited to) the following:
Newsletters are sent by email.
- Advertisements on social media and streaming platforms that are specifically targeted
- Crowd Reviews, where individuals may give you feedback on your music
- Widgets for viral marketing
- Press announcements that can be tracked electronically
4. Hubspot (customer relationship management)
Hubspot is a full-suite Customer Relationship Management application that music professionals may use to develop and execute a cross-platform marketing plan, as well as analyze and optimize the campaign’s effectiveness. On HubSpot, you can consolidate all of your marketing efforts (emails, blogs, social media postings, and adverts) while tracking precise analytics.
Given that your followers are spread across dozens of platforms, just sending them a Spotify link is probably not the best course of action. The core of digital music marketing is content sharing, which a link shortener like Amplify simplifies in multiple ways:
- Individualize your links by adding artwork, information, or videos.
- Keep track of how many people click on your links.
- Create landing pages and intelligent hyperlinks
Buzzstream is an outreach and public relations platform that automates crucial link-building and marketing processes. You may send mass pitches to various audiences and establish a link-building database. Additionally, Buzzstream is a wonderful resource for locating social media influencers in your field.
7. Facebook Messenger Bots
Personalizing your interactions with your audience gets more challenging as you acquire traction. You may interact at scale and deliver mass tailored direct messages to your audience using social media bots. It’s ideal for viral marketing campaigns, such as the one recently launched by the cartoon band Gorillaz, which allowed fans to communicate with “imprisoned” band member Murdoc through Facebook direct messaging.
Beatchain is an application that offers autonomous artists tools to construct their fanbase. Their free bundle permits artists to follow the details from their playlists and streams and offers experiences about your fan demographics, as well as furnishing you with a social post scheduler and limited monthly distribution.
Push is the best music marketing tool services platform for artists and labels. Push gives you listening measurements and analytics so you can perceive how your fans like to pay attention to your music, and how they track you down. Push additionally offers tools like fan links to assist you with catching new fans.
10. Label Engine
Label Engine’s marketing platform offers four primary types of assistance: music distribution, so, your music goes to the mainstreaming services; accounting, including taking care of authorizing arrangements; promotion, including things like a best music marketing tools and promotion services and follow gates; and demo the executives, which is a service for labels.
The entire stage is pointed more toward labels than independent artists.
No marketing technique will improve your music, but reaching new audiences means meeting them where they are: on YouTube, Spotify, Rolling Stone, Pitchfork, or splicing your song into a joke on TikTok.
We hope your doubts regarding the best music marketing tools are clear. Write in the comments how did you like this post? You can also pick Streaming payouts for yourself.
If you find this blog helpful, you can read more about how does music industry works and the impact of technology on the music industry.