Prepare to immerse yourself in the ultimate luxury experience as the highly anticipated World Class Festival 2025 returns on April 11th & 12th at Le Méridien Gurgaon, Delhi NCR. This event brings together the finest bartenders, globally celebrated mixologists, and the most iconic spirits from Diageo’s Reserve Portfolio for an extraordinary celebration of mixology mastery. This year, 425 unique entries battled for a spot in the grand finale, where the top 16 will compete on April 11th and 12th for the prestigious title of World Class India Bartender of the Year 2025. The champion will go on to represent India at the Global Finals in Toronto, Canada, from September 28th to October 3rd, competing against the best mixologists from 55 other countries.
The World Class Festival sets a new benchmark, offering an unparalleled experience that blends innovation, sophistication, and world-class craftsmanship. With immersive tastings, exclusive bar takeovers, and engaging masterclasses, the festival is a must-attend event for music connoisseurs, industry professionals, and enthusiasts alike.
Consumers can look forward to masterclasses with global icons, where the biggest names in the industry will share their expertise on crafting the perfect cocktails. Learn the artistry behind Tanqueray No. TEN, Johnnie Walker, Don Julio, and more as brand ambassadors and industry legends provide exclusive insights. The festival will also feature international bar takeovers, bringing award-winning bars from across the globe to India, offering guests an unforgettable experience. Karina Sánchez, Don Julio, Global Brand Ambassador, is all set to host a masterclass on the rise of tequila and what makes this spirit so special. Additionally, Jacob Wesley Martin, Global Bartender of the year 2023headlining one of the most anticipated bar takeovers of the event. Adding to the excitement, a panel of prominent industry experts will serve as the jury, evaluating talent and innovation across the competition and festival.
Anchal Kaushal, VP of Customer Marketing at Diageo India, said, “World Class is a global intellectual property that, over the last 15 years, has celebrated not only the craft of cocktail making but also the talented bartenders who invest their time and effort to provide consumers with the best bar experience. Through the World Class Festival, we aim to bring global trends and innovations in cocktail making to life through conversations with past winners, industry experts, masterclasses by global icons, and the finest spirits, all designed to push the boundaries of mixology. Our goal is to ensure a great consumer experience the next time someone steps into a bar and to elevate India’s cocktail culture. With greater exposure to global techniques and flavours, consumers can look forward to more innovative and well-crafted cocktails at their favourite bars. The festival also provides an opportunity to explore exclusive, expertly crafted drinks, allowing enthusiasts to discover new flavours and refine their own cocktail preferences.”
Every element of the festival is curated to provide a multi-sensory experience, from immersive brand zones to innovative cocktail showcases. Whether you are an aficionado or just beginning your journey into the world of fine drinking, this festival promises an unforgettable exploration of cocktail excellence.
Sip. Savor. Celebrate.
About Diageo India
Diageo India is among India’s leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL).
Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 36 facilities across India. It manufactures, sells and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India’s growth agenda.
For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.
