Tiktok is a platform for making short videos. It isn’t the first platform to introduce this feature. Many other platforms like Snapchat, YouTube, and Instagram have the same feature. Then, how come it is more ideal to promote music on TikTok?
Let’s start with this bit of statistic. On TikTok, over 55% of all active users don’t just watch videos like other social media platforms; they regularly upload their videos and become a part of it. It is nearly impossible to find this percentage of users who upload videos to a social media platform. On TikTok, everyone is an audience, and everyone is a creator; this is the key to TikTok’s success. Turn your songs into international hits, flip impartial artists into stars overnight and flip your platform into a brand-new track advertising sensation.
How Can You Promote Music on TikTok
Wondering how to promote music on Tiktok?
One of the main reasons for TikTok music promotion is the speed of the music stream. It only takes a few minutes to make a video to a final cut, with filters, effects, and a soundtrack. For a better content presentation side, TikTok has built a feed designed to host the videos only. You only have one action on this platform: switch from one video to another. This feature is unique, and no other platform has done in the past. If it cannot afford to offer an exciting video, it will switch to the next video in seconds with a swipe. Here are some ways to promote music on TikTok.
1. Upload songs to TikTok
TikTok is the leading social media platform with over 120 million energetic customers. For musicians who look forward to uploading their music on a platform other than TikTok can always upload videos to other social media platform for artists.
There are two (best) methods to get the track on TikTok. So that customers at the platform can use the sound of their videos. The first is to apply to a track distributor like Amuse. The 2nd alternative is to add the sound. Use choruses or hooks to bully new songs and notice how they paint on TikTok earlier than releasing.
2. Make your track Viral
Once the track is on the platform, we want to be proactive in handing over the sound to TikTok influencers and different customers worldwide. This no longer requires many fans or massive accounts. A few customers with much less than a thousand fans have succeeded through growing compelling videos. Instead, think about TikTok as an impartial artist’s (massive) possibility to human beings in methods that conventional advertising couldn’t.
3. Go for Challenges and Hashtagging
The TikTok Challenge is one of the most famous track advertising techniques in 2022. So, if you like a trend and have an idea for a unique video, feel free to create and share it. The only thing you need to remember while making content is to stay consistent with your content strategy to promote music on TikTok. Also, don’t forget to use hashtags before posting any video. There must be one hashtag attached to the trend. If you choose popular hashtags, it will increase the chances of your video visibility online in TikTok’s “Discover” and “For you” tabs.
4. Collaboration with Influencers
Like maximum different social networks, influencers are rampant on TikTok. And with an informal method to the platform’s content (which does not necessarily have to be dependent and complex like Instagram or YouTube), the variety of influencers to be had is a good deal wider to promote your music on TikTok. You can create sound on Tiktok and submit music to TikTok influencers; it will help you spread it like fire over the socials. They also get paid to promote music on TikTok. However, deciding on the proper influencer may be essential. Always make sure there may be an actual connection between songs, influencers and ideas. Relevance is extra necessary than attainment.
Ideas for selling songs on TikTok for the usage of influencer collaboration:
- Use your tune as a video soundtrack (credit score the tune withinside the caption).
- Have influencers lip-sync to their songs and shoot them (make sure to publish the lyrics to Reddit and Genius earlier than going live, listeners will search for it!) And post from both channels.
- Be innovative and provide your video with meme ideas associated with tune titles/lyrics.
- Partner with numerous influencers to apply your tune as a soundtrack and feature them reproducing it on their channel.
5. Building a community
Wondering how to get popular on Tiktok? Build a community and get famous in it. TikTok for musicians is different than ordinary creators. You can interact and make songs according to the likes and dislikes of your audience. It would help ensure that your active followers know what you do outside of the platform. It will show your care, and you can quickly get a massive fan following and excellent Tiktok music promotion.
6. Use TikTok Pro Analytics
TikTok launched an analytics dashboard accessible to all content creators on the platform. But, with TikTok Pro, you can keep track of many things like your follower count, your audience demographics, video views, and get data on what type of content is working best for you. To switch to a Pro account from the regular one, go to the “Manage my account” tab, and click Switch to TikTok Pro.
7. Don’t Forget Other Platforms too
Now, it might sound weird to talk about sharing on other social media platforms while talking about music promotion on Tiktok. But think about it the other way around. Do you know how simple it is to share your TikToks on other social media platforms with just a few taps? You can alert your followers across social media that you make TikTok videos. It will gradually increase your followers on TikTok. Ensure that your TikTok account is consistent with your music brand and account name is the same on all social media platforms. It will make it easy to find your page or account online. By sharing TikToks on all platforms, you will encourage users from all social media platforms to promote your music on TikTok.
8. Stay Genuine
Yes, there are many people on TikTok who want to get famous or promote the song and build their brand. But the key is to be honest and stay genuine with your followers. People who are
honest and their fans do not feel like they’re getting tricked into buying someone’s product can get famous quickly. Take it easy. Make an account on TikTok and have some fun while doing promotional things. TikTok is all about personality, style, and creativity, so let your authenticity come to yourself on this platform. Don’t miss out on millions of potential new fans on TikTok.
9. Go for Shorter Videos
Short videos allow for vital watch time and video completion numbers. As we know, engagement is a significant metric on all social media platforms. Everyone is busy, and they swipe fast, so the maximum time is 15 secs that a user can wait to see your video. It that is interesting, he will continue watching or else he will swipe. So, it is suggested to make short and exciting videos.
10. Make Sure You are not Excluded
According to TikTok guidelines, it blocks spam, offensive, or harmful content. Here are the following things that can ban a creator’s account:
- Offensive or prohibited hashtags
- Deleting many videos in one go
- Subscribing and unsubscribing for a shorter time
- Use of copyrighted content
So, ensure that you post videos according to the guidelines of TikTok.