Press releases are an essential form of communication that creates exposure for your brand and draws interest to your work. If you are thinking of promoting your business through press release distribution services, then you are certainly on the right track.
Press Release Distribution
It’s the process of circulating or seeding out your press release to journalists, publishers, and members of the press. Though press release marketing is an old tool, yet it is still effective. Successfully press release distribution services have always brought great benefits to the artists and are continuing to do so.
Nowadays, music artists use electronic press kits to promote their videos or to get people excited about any upcoming album or song. With the help of online press release distribution services, you can always move towards the goals. The purpose of distributing a press release is to land coverage in media publications, such as newspapers, radio, TV news bulletins, podcasts, and blogs. That way, you’re positioning your brand in front of a wider audience.
Before knowing the best press release distribution services in India, you should acquire knowledge of the qualities that a PR company must possess. Here are some of the important things that you need to consider before choosing any online press release distribution services:
Top Qualities of a Great Press Release Distribution Service:
- Offers a wide range of services:
The PR industry has received an overflow of distributors seeking to provide free or paid press release distribution services. This has led to specialization where some companies have decided to offer PR distribution services on specific niches in the market. Today we have Music PR, business PR, football PR, the manufacturing sector, the agricultural sectors PR firms.
For instance, music artists should look for a PR service who specializes in music press release distribution services. Having a company that deals with your niche services gives you an upper hand as they possess the experience of creating PR for companies such as yours.
- Inclusive and Dynamic Marketing Strategy:
Marketing strategies vary from firm to firm. As different brands of the same product seek to gain traction and attention from potential buyers, likewise, many national or international press release distribution service providers employ different strategies to make an artist stand out.
Since PR distribution is all about marketing, a good PR company tackles your needs in line with your preference; their strategy should match your ethics and personal brands.
- Expert press release writing option:
The success of a press release campaign starts with your content. An expert press release writer knows how to find the perfect news angle, educate, and optimize for SEO. Choosing the best online press release distribution service with a team of expert press release writers will give you an advantage in crafting the perfect press release.
- Impressive wide media coverage:
Press release distribution service is not just about sending out press releases to journalists. It also includes the ability to gain as much exposure online using a press release distribution service that can truly deliver.
Before choosing a PR distribution service, be sure you get the best value for your money in terms of coverage. The more premium media sites that can pick up your news, the better impact your announcement will have. Do not do this at the expense of quality.
- Handles a wide range of budgets:
A good music PR firm can come up with a workable strategy for clients of all works of life. They should be able to sort your marketing needs according to your budget. However, as the old saying goes, ‘spend money to make money,’ you should not limit your PR Company to a fixed budget as that would impact the output negatively.
Most agencies prefer an ongoing monthly retainer fee while others work better with one-time project fees.
Importance of a Press Release Distribution Service
Nowadays, businesses put a lot of effort into making their business the best it can be. They will have to engage in effective communication, marketing, and sales activities to maximize revenue and viability.
One crucial activity contributing to a better brand image, awareness, and reputation is press release distribution. As an individual artist too, free online press release services are available. For example, for a musician, there is the best press release service for musicians available online. Anybody who wants to get exposure can avail these services.
If you’re on a tight schedule and don’t have time to manually reach out to local or national publishers, a press release distribution service is the perfect solution. By letting the experts distribute your news story, you can spend time focusing on other tasks. The music industry presents a great example of how businesses must continually transform and adapt to change. Many music artists look for various ways to be popular and reach out to more audiences. There are many benefits of a press release for a musician. If you are a young artist and have a limited budget, then you can also look out for free press release websites.
Wondering where to find the best online press release services? We have curated a list of the top ten online press release distribution services to make your task easier.
Top 10 Press Release Distribution Services
1. Linking News
If you want to boost your brand image for your business, then Linking News is the right one for you. It is the best solution for marketing, SEO, business or PR agencies. They prepare a captivating press release, and their savvy editorial team plans and share it on many platforms.
- Search Engine Optimization
- Competitive pricing
- Strong distribution networks
- Placement on top-tier media websites
2. Globe Newswire
It is the ultimate platform for distributing press release on a large scale. It is an international press release distribution service and offers sending multimedia content & PR financial disclosures to the media, investors, communities and the public. Globe Newswire is a trusted source for media outlets, journalists, investment experts, and regulatory authorities.
- Rich media snippets
- Excellent distribution networks
- Daily reports available
- News distribution in many languages
BusinessWire is based in the USA. It lets users reach reporters, broadcast newsrooms, editors, consumers, financial and news portals, bloggers, social media networks, news websites and more via their patented news network. It also offers the ability to provide you direct links to the releases on top online news sites, social media submissions statistics, audience measurement data and other data.
- GMSM support
- 18 newsrooms across the globe
- Press release distribution in 20+ languages
- Free social media sharing links
4. PR Web
If you want significant online exposure, then PR Web is the right one for you. It is best for start-ups because they have plenty of online resources and offer a professional review of their releases before distribution. The skilled editorial team of PR Web shares your stories to many journalists, subscribers, and bloggers in their wide distribution network.
- Reasonable pricing
- Unlimited word count
- Allows SEO tagging and multimedia attachments
5. PR Newswire
If you are looking for a platform to distribute your press releases specifically to a website or state, then PR Newswire is the right one for you. It is owned by Cision and has an extensive distribution network that will place your story in a broader audience both locally and nationally.
- Access to editorial services
- Extensive distribution network
- Daily reports of performance
- Offers media studio
6. 24-7 Press Release
Founded in 2004, it is an excellent press release distribution service on the internet. 24-7 Press Release provides four different options for press release distribution. Looking for free press release websites? It also offers a free trial offer. This online press release service is ideal for marketing agencies and businesses of every size.
- Free trial offer
- Strong distribution networks
Whether you want to target journalists or boost your ranking, PRLog is suitable for all types of business. They ensure that your press release shows up on Google News and top search engines apart from news websites. Also, they offer their clients a personalized online press room.
- Free press release distribution
- Offsite sharing
- Search engine indexing
- Accessible database
It is a trusted online platform that distributes press releases to Yahoo News, Google News, MSN news and much more. They also provide professional editorial review in their package which is an advantage for small businesses.
- Huge directory
- Targeted distribution
- Free access to information
- No registration
9. PRWire Pro
To boost organic SEO ranking, PRWire Pro is the right choice for you. It distributes your press releases to more than 250 major news sites and indexes them on major search engines. You can choose any distribution plan that suits your business the best.
- Newsroom access
- Daily reports
- Submission of unlimited release for free
- Free press release templates
10. iCrowd Newswire
Founded in 2015, iCrowd Newswire combines traditional press release distribution with the latest technology to deliver unmatched results compared to others in the market. To stand out in this competitive world with an affordable solution, this press release service is the right one for you.
- Wide distribution Network
- Flat-pricing Model
- Reports and analytics
Press release distribution is the direct and influential way a company can talk to potential customers. They are the experts, and they know the right places to send your press release, gain traction and the type of content required for people to notice you. These best press release distribution services mentioned above can help you reach the maximum audience with minimum effort. Each one of them varies in terms of benefits. Like a few of them also offer SEO benefits along with distribution services. You can select any one of them according to your business needs.