Music has been an integral part of human life from early civilizations to troubled war times. Everyone likes it irrespective of age, gender, income group, location, etc. Social media is one of the best ways to promote music online. It involves a significant amount of time spent on social media to gain maximum exposure. One such social media platform is Facebook. Wondering how to promote your music on Facebook? Then you landed at the right place.
Unlike the early times, the present generation is indulged with options to promote themselves as full-time musicians online. Though the options are plenty to get noticed and gain exposure as a singer or musician in any online platform, Facebook is the best way to promote music. Its users globally are around 2.7 billion+, nearly 35% of the global population. It’s not only about obtaining more followers; it’s also about acquiring true fans who will follow you on your journey and remain loyal to you as you grow and develop.
The biggest mistake that individual creators or musicians often make while promoting on Facebook or any other online platform is they try to replicate brands’ social media strategy. One must understand that a brand & an individual creator on Facebook must be different. It will help if you plan your strategy as a musician. In this blog, we will be focusing on ten simple ways to promote your Music Videos on Facebook. So, here are ten ways of music promotion on FB to help budding artists:
10 Simple Ways to Promote Music on Facebook
1. Create FB Page
Creating a Facebook “page” for your business is the first step. A personal profile or a group is not the same as a group or a profile. You can also turn your FB profile into a FB page. Music marketing and branding activities can cost thousands of dollars through other channels. But music promotion on Facebook makes it ideal for small to medium businesses with a limited marketing budget.
2. Shift your focus
It will help if you focus on your every activity on Facebook. The more people who like and comment on your Facebook page, the more people you reach with every post. You can convince people to like your page by posting regularly. It is one of the best ways to market your music. Remember to post your music on your page frequently. Apart from that, you can also post some of your photos or videos to keep your fans engaged.
3. Hit reply
When you post something, people will start commenting on your posts. It would be best if you talked back to them. You don’t have to reply to every person but responding to some will encourage your fans to stay active on your page. It also shows that you are enthusiastic and care about your followers.
4. Posting videos
You may be wondering how to add music to a Facebook post. You may not know, but videos are the highest-ranked post type on Facebook. Sometimes, photos don’t reach as many people as they used to but are still suitable for driving engagement. There are also more opportunities daily to take pictures than there are to take videos.
Also, uploading quality video content on Facebook is a sure-fire way to build an audience. For that, take a photo or video, tap on the sticker icon and select the music sticker. Once you find the song of your choice, you can pick the perfect part to share and add the sticker with the artist and song name. It is so easy, and now you also know how to post music on Facebook.
5. Get Involved in the Giveaways
Wondering how to promote your music on Facebook in other ways? One of the best ways is giveaways. Suppose you have followers who “like” your page or who leave their email addresses; you should provide them with free stuff such as MP3s, concert tickets, exclusive films, and so on. Holding more fascinating competitions regularly will keep people coming back to your website.
6. Keep Your Audience Engaged
Start a discussion with someone. Social media is for discussion, not monologue, as the saying goes. Make sure you’re asking questions, considering your followers’ thoughts, and offering some inside information. You shouldn’t merely share concert updates and gushing reviews on social media. Use Facebook’s new “questions” function to conduct some entertaining polling.
7. Keep Yourself in the Centre of Attention
Even if tour posters, album art, gear photos, and logos are all great things to display on your wall, make sure your primary image is a genuinely attractive photo of yourself. Several A/B testings have shown that a compelling picture of the actual band members beats practically any other kind of image by a wide margin when it comes to music advertising.
8. Status Updates
Regular status updates are an excellent way to connect with your fans. You can start by asking them questions, even if their reach can be minimal. As you have learned before, how to add music to a Facebook post. You can also use the same technique in status updates. You can update things like new songs, videos, or upcoming live shows—these are a quick, easy way to keep your page active when other content streams are unavailable.
9. Facebook Ads
Facebook ads for musicians are an excellent tool to gain exposure. Your goal will determine your campaign objective. You need to know your purpose. Do you want many followers on your Facebook page? Are you promoting a live stream, music video, or merch sales? Do you have a new single/album coming out and driving more visitors to the fan link? You can run separate campaigns with all these objectives at once.
10. Share your page
It goes without saying that you should be generating Facebook events for your gigs and other major events. Of course, you should be posting links to your films, music, and events on your social media accounts. Share your page with other social media accounts as well. But don’t forget to spread the word about other people’s work as well.
Facebook is a perfectly curated platform for self-promotion without depending on any developer for a website or blog or investing in domain & hosting. Instead, you could use the same money in managing your page and run Facebook ads to increase your visibility faster. The Facebook Business page has all the features on offering that a blogger or a brand would need in a website. Although there are limitations compared to a fully-fledged website, it’s the best option to get started. So, what are you waiting for? If not done already, create a Facebook page and promote your music videos on Facebook to reach more and more people every day.
Promoting music on Facebook involves a lot of experiments to find out what doesn’t work and what does. So, now you Promoting music on Facebook involves a lot of experiments to find out what doesn’t work and what does. So, now you know how to promote music on Facebook in these ten simple ways. It may seem like a lot at first, but we promise – it will get songs better. You got this. If you have any other ideas or techniques that you use, and it worked, then do let us know in the comments section. We would be pleased to hear from you.