For musicians and bands, one of the most basic SEO achievements that one can make is to get a Knowledge Panel for an artist to appear for as a brand keyword search. Google search panel is one of the different types of search results pages that matter to you as a musician or an artist. The key to unlocking many of the rich search features offered by Google for an artist or musician or for fans is to get your basic Knowledge Panel working and how a google search panel works for them.
Before you dig into our blog further, we would recommend you to follow some suggested advice to learn some tips on digital self-branding tips for musicians and follow the advice. This multi-post guide on branding yourself as a music artist in the digital world can be helpful to you in many terms. You may want to follow those steps first, including optimizing your website for SEO as an artist.
So, all you musicians out there… why do we care about getting a Knowledge Panel for yourself as a music brand or individual artist?
What is a Google panel knowledge?
Google is an American multinational technology company that specializes in Internet-related services and products. That includes online advertising technologies, a search engine, cloud computing, software, hardware. It is considered one of the Big Five companies in the American information technology industry, along with Amazon, Apple, Meta (Facebook) and Microsoft. Google has reported to be rapidly growing since its incorporation, including products like acquisitions and partnerships beyond Google’s core search engine functionality. One of such functionalities is Google Knowledge panels which are automatically generated with information that comes from various sources like people, places or things that are subjects of knowledge panels who can also be helpful in contributing information after they have been verified.
Being the pool of information, Google is helping every topic covered in larger aspects irrespective of industry. Having a Google Knowledge Panel for artist or musician can help people during the Exploration phase of the Fan Journey. Having a google knowledge panel for artists helps people get to know your band, or even as an individual and gain you fans in large. At a glance, before they even click on a website, they can see your photos, bio snippet, and other detailed information of your releases, EPs and music.
Let’s zoom in on an example how a google knowledge panel for an artist looks like and what is knowledge panel on Google:
Music and PR never used to be so interlinked, but now many artists, bands and musicians wouldn’t dare launch and showcase their talent without the helping hand of a PR professional. Music PR is a fantastic tool that musicians can use to enhance buzz around their song and album releases. The audience and fans are always curious to discover the latest news, through their phones, laptops, televisions, music apps and much more. Through these means, people can access the media account at the click of their fingers. member, the fans, the world is very hungry to hear what’s new you are giving to them as an artist and making them talk about your releases.
Some of the ways PR can help promote your music are while you create a Google knowledge panel:
- Connecting your music with a wider media outreach and target audiences
- Communicating your music creation with specific music and media journalists
- Targeted social media management and engagement by growing a larger audience/fan online
- Developing relationships with music curators, music collectors, buyers, appreciators, and other music endorsers
- Event management and collaboration
- Song release announcements and larger audiences outreach activities.
There are many options for musicians or artists to get their music on big streaming services and online stores such as iTunes, Spotify, Amazon Music, Deezer, Tidal, YouTube Music etc. Some go through a label, and some go independently through a song distributor. A distributor helps you to –
- License your music to Films, TV and Ads
- Manage your music and metadata
- Make your music connected to big labels and music publishers
- Create playlists to showcase to A&R reps
- Collaborate with like-minded community and pitch for your releases
Benefits Of Claiming Your Google Knowledge Panel:
There are several benefits to claiming your Google knowledge panel. Getting verified on Google knowledge panel gives you more control over the right information about you. It helps you to add relevant information about yourself as an artist, band, music company, music brand and suggest edits to improve or correct the information given on the knowledge panel.
There is an additional feature that comes up with the google panel which helps create social media posts to keep your fans up to date with what’s the latest.
With following you can utilize PR to let people know your indulgence in the music space :
n the world of music and entertainment, fame builds your name. You build your name to remain in the game. Many upcoming artists and new musicians do not have any idea of getting press coverage and struggle to get noticed. It is essential to get press coverage as a musician without hiring any high-end consultant or music artist promotion agency.
First thing first,
1. Know the source for sending high-end PR-
Not all press releases are made the same way. There are low tier press release sites/ papers that hardly get noticed online. And then there are high-end press releases that get a high-ranking in-search engine high rankings Yahoo Finance and Yahoo News are high-quality press release sites, and they perform much, and they perform much better in search engines. A properly optimized press release on Yahoo Finance can help you rank on the first page of Google and get you space on the knowledge panel google.
2. Regional Level Publicity-
Musicians who are more interested in getting press coverage in targeted countries can opt for regional level press release distribution services to get featured on regional news websites. For Indian artists, there is ForbesIndia.com. It is particularly suited for Indian musicians, artists, and celebrities. Similarly, there are regional news websites for the US and UK, giving coverage in specific countries at targeted locations.
3. Do not spend anything and get it done –
Some musicians do not have the budget to spend to market their music or release. Those who do not have much to spend on music promotion can opt for the accessible route where they can directly connect with editors of big publication houses and get their released song published. No doubt, it is a time-taking process, but the results can be rewarding. To get started with this, one can compile the list of top publications houses of the music industry and shoot emails to the editors of such publications. Before shooting emails, one must get some background information about the editor and their preferred genres. The best way to get in touch with these editors is by using LinkedIn.
4. The joint venture (JV) method for getting press release-
If you would like to reduce the time taken and cost taken to get press release as a musician, you can try the JV (joint venture) method. You can team up with other artists and musicians by joining any music forum and can publish your release or take part in the conversation happening among the group members. You can also raise anything related to your release and give different opinions. When your concerns start getting more comments, it gains more visibility among the members of the group and helps create a Google knowledge panel for artists.
Coming back to our main topic again, Google knowledge panel for artists needs to verify your account while you upload them on the main server. For that, you should be aware that Google keeps on changing their algorithms and policies. Hence, you need to stay up to date with it. Here are several steps you need to take to see if you can get a Google knowledge panel for yourself as a musician and singer.
You need to follow certain steps in the process to create Google knowledge panel:
#1 Register an account with Google
Creating a Google knowledge panel as an artist should be obvious. But if you aren’t registered with Google, it is unlikely for your fans to know that you exist. For that, sign up for an account after you have created your YouTube channel.
#2 Get an Official Artist Channel on YouTube
After registering on Google, the next best step is to get an Official Artist Channel. Getting an Official Artist channel is a good idea regardless of interacting with your fans better and do more of your promotion online for your music releases. Just polish your profile and upload videos to become eligible.
#3 Optimise your images
If you have high-resolution images and great photos, you need them to appear on Google Images too then you need to make them appear on a knowledge graph as well. Upload them with appropriate file names with your artist’s name, basically. For more recognition, one should always put a high-resolution image on Google account. Compress your images to reduce the file size. Most people do not have the patience to wait more than 3 or 4 seconds for an image to load and Google will take it into account if yours load quickly. Also ensure to save your photo in JPEG format. JPEG helps to get downloaded easily and quicker.
#4 Build your website
You can use website builders, namely Wix, WordPress or Squarespace to make your website. Write about yourself, your musical journey and top it up with an interesting bio for yourself. Keeping your website connected to external links helps it to appear higher in Google and improve the chances of its content appearing in a knowledge graph. Many agencies give Google knowledge panel services to artists and musicians to build their websites and rank them appropriately.
#5 Play live and go on tour
Showcase your tour dates to your fans online. It will help and encourage fans to dig out more information about you through google, which will ultimately help you to generate more revenue through ticket selling because new fans search you on Google and come to see you by only Googling your name. Putting information about your live tours and upcoming shows tickets link acts as a google knowledge panel for business and help you generate revenues from it.
Google knowledge panel verification is done via following these steps –
To verify that you’re an authorized representative for the entity, follow the steps on how to get your own knowledge panel on Google and Google knowledge panel verification:
- Ensure that you have a Google account. If you don’t, then create a Google account.
- Go to Google Search.
- Search for yourself or the entity you represent and find its knowledge panel.
- Scroll to the bottom and click Claim this knowledge panel.
- Review the displayed information about features granted after verification.
- Sign in to one of the official sites or profiles listed to verify that you’re an authorized representative of an entity on Google. The list of options includes:
- Search Console
- After you sign in successfully, you can manage the entity on Google. Then Google verify knowledge panel and get you a space there. You need to hold on and have patience, as the process is time taking.
Are you a musician and want your press release to be done?
There are many platforms online that can help in getting your press release done. Team GrooveNexus is always looking to help creative minds, your promoting your music! Look at our Music Management Services to find out what we can offer to get your music heard and reach out to the masses in our music pr services.