Music streaming has transformed the way we listen to and distribute music. For artists, it’s a game-changer, providing a global audience, better monetization opportunities, and real-time analytics. Whether you’re an emerging artist or a seasoned musician, understanding how to make the most of music streaming apps is crucial for career growth.
This guide will help you learn everything about music streaming, focusing on the best practices for artists.
Highlights
- Music streaming empowers artists with global reach, earnings, and growth insights.
- Spotify, JioSaavn, and others connect artists to millions globally.
- Professional profiles boost credibility and engagement.
- TuneCore and CD Baby simplify music monetization.
- Strategic pitching ensures playlist success.
- AI tools enhance music, marketing, and analytics.
- Success requires mastering streaming, engaging audiences, and using technology.
1. What is Music Streaming?
Music streaming refers to the digital delivery of audio content via the internet, allowing listeners to access music without downloading files. Here’s why it’s essential for artists:
a. Global Reach: Platforms like Spotify and JioSaavn connect artists with millions of listeners worldwide.
b. Monetization Opportunities: Earn revenue through streams, ads, and subscriptions.
c. Analytics: Get insights into your listeners’ demographics, preferences, and behaviors.
Some of the best music streaming services include:
a. Spotify
b. JioSaavn
c. Apple Music
d. Amazon Music
e. YouTube Music
f. Deezer
2. Profile Creation on Music Streaming Platforms
Creating a professional artist profile is the first step to building your brand on music streaming apps. Here’s how:
Why an Artist Profile Matters?
- Builds credibility and trust among listeners.
- Offers tools to track performance metrics.
- Enables you to pitch music for playlists.
Steps to Create an Artist Profile
- Claim Your Profile: Use tools like Spotify for Artists or Apple Music for Artists.
- Optimize Your Profile:
a. Add a professional photo and engaging bio.
b. Link your social media accounts.
c. Use consistent branding across platforms. - Engage Your Audience:
a. Update your profile with new releases and playlists.
b. Respond to listener feedback via social media.
3. Popular Music Distribution Platforms
To get your music onto streaming apps, like Spotify, JioSaavn and others you need a music distributor. Here are some of the best options music distribution options TuneCore, CD Baby, LANDR, Amuse, AWAL.
How to Choose the Right Distributor
- Consider your budget and how often you release music.
- Look for platforms offering extra tools like royalty splits and sync licensing.
- Read reviews to understand user experiences.
4. Profile Creation on Specific Apps
Different streaming platforms have unique features for artists. Let’s explore how to create profiles on major apps:
Spotify
- Sign up for ‘Spotify for Artists’.
- Claim and verify your artist profile by filling the details.
- Optimize with:
i) Professional images.
ii) An engaging bio with key milestones.
iii) Social media links.
Currently, Spotify is driving the music industry in terms of revenue, promotion and visibility. To establish yourself as an artist, apart from having a Spotify artist profile you also need to increase followers on Spotify.
JioSaavn
- Sign up for JioSaavn’s artist platform. ‘Artist One’
- Upload your music and provide metadata.
- Engage your audience with:
i) Curated playlists.
ii) Exclusive releases.
Apple Music
- Join Apple Music for Artists.
- Verify your account to access analytics and promotional tools.
- Customize your profile with:
i) A high-quality banner image.
ii) Featured music highlights.
Other Platforms
- Follow similar steps for Amazon Music and other platforms to ensure a consistent presence across all platforms.
5. Do’s & Don’ts for Getting Playlisted in Editorial Playlists
Editorial playlists are curated by platform teams and offer massive exposure. Here’s how you can increase your chances of getting featured:
Do’s
a. Pitch Strategically
b. Focus on Quality
c. Release Consistently
d. Engage Your Audience
e. Provide Metadata (accurate song details)
Don’ts
a. Avoid unsolicited emails or DMs to the curators.
b. A poorly presented artist profile can hurt your credibility.
c. Submit music before release dates to allow curators time for review.
6. AI Tools That Can Be Used by Musicians to Create/Market Their Music
Leverage AI tools to streamline music creation and promotion. Here are some popular options:
Music Creation Tools
a. Amper Music: Create royalty-free tracks quickly.
b. AIVA: Compose soundtracks using AI.
c. Soundraw: Customize music for projects with AI-generated tracks.
Marketing Tools
a. LANDR: Master your tracks and promote them on social media.
b. Canva: Design album covers and social media posts.
c. ChatGPT: Generate engaging captions, bios, and press releases.
Analytics Tools
a. Chartmetric: Track playlist performance and audience demographics.
b. Soundcharts: Monitor your music’s global reach and discover new trends.
Conclusion
Mastering music streaming platforms is essential for every artist looking to grow their career. By creating optimized profiles, choosing the right distribution platforms, following best practices for playlisting, and leveraging AI tools, you can maximize your reach and connect with your audience effectively. Start exploring the best music streaming apps today and take your music to the next level!