Partner with GrooveNexus
Reach the people who decide what young India listens to.
GrooveNexus is India’s publication on youth culture and the creator economy. Our readers are the artists, creators, marketers and young audiences who make and move culture — and they come to us for the part of it that’s a business, not just a feed.
If you’re trying to reach any of them, this page explains how.
What we offer
Partner Content
Editorially produced articles, published in the relevant desk and clearly labelled. Written by our team, in our voice, about something genuinely worth reading. You get the credibility of our editorial standard; we keep control of the facts.
Best for: category education, launches, thought leadership, campaign storytelling.
Sponsored Content
Your message, your copy, published and labelled as sponsored, distributed across our channels.
Best for: announcements, offers, product launches, event promotion.
Campaign & Event Coverage
On-ground reporting from your festival, launch, campus activation or brand event — including photo, video and Web Story formats.
Best for: festivals, brand activations, college festivals, conferences.
Creator Campaigns
Creator selection, briefing, production and distribution across our artist and creator network, delivered by GN Studios.
Best for: reach and conversion campaigns, UGC at scale, regional-language activations.
Newsletter & Social
Placement in our persona-segmented newsletters, and collaborative posts across our publication and platform channels.
Best for: targeted reach to a single audience — brands, artists, creators or youth.
Research Partnership
Sponsor a section of the annual India Youth Culture & Creator Economy Report, or commission custom research on your category.
Best for: category leadership, sales enablement, PR that earns coverage elsewhere.
What your money doesn’t buy
We think you should know this before you talk to us, not after.
Advertising with GrooveNexus does not buy editorial coverage, a review score, a ranking position, inclusion in an editorial list, or the removal of an article. Commercial content is always labelled, and always separated from editorial.
This is a constraint on us, and it’s the reason our coverage is worth being associated with. Our full editorial policy sets out exactly where the line sits.
How it works
1. Tell us what you’re trying to do. Not which format you want — what outcome you need. We’ll tell you honestly whether we’re the right fit.
2. We propose. Formats, timelines, costs and what we think will actually work, within a week.
3. We produce. Our editorial or studio team, depending on the format.
4. We report. Reach, engagement and — where the format allows it — attributed leads, not just impressions.
Frequently asked
How much does it cost?
Partner content and campaign pricing is scoped to the brief. Contact us for current rates and availability.
Can we approve the article before it publishes?
For sponsored content, yes — it’s your copy. For partner content, you can check factual accuracy about your own product; editorial judgement stays with us.
Do you work with agencies?
Yes. We work directly with brands as well as media, creative and PR agencies.
Can you produce the creative as well?
Yes. GN Studios handles strategy, production, creator distribution and AI-assisted versioning. See what they do →
Do you offer performance-based deals?
For lead-generation formats, yes — where attribution is properly built in. We’ll tell you honestly when it isn’t.
What’s the lead time?
Lead times depend on the format and scope. Contact us with your target launch date and we’ll confirm availability.
Audience data, formats, rate card, case studies and 2026 availability.
Or talk to us directly: [email protected] · +91 9650778566
GrooveNexus Entertainment and Media Services Private Limited 189, Pratap Nagar, Mayur Vihar Phase-1, New Delhi 110091